5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

MAREEN | March 22, 2019 | 105 views

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same. 

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Copatient

Copatient provides a comprehensive solution for managing and minimizing healthcare expenses. Copatient resolves billing and claims errors while simultaneously ensuring appropriate provider payment allocation. The service is delivered by leveraging crowd-sourced data, a proprietary technology platform, and experienced advocates who negotiate on behalf of customers to optimize savings. Copatient’s cost-containment solutions are available in the broker, employer, health plan, and consumer markets. Copatient was founded in 2012 and is headquartered in Boston.

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HEALTH TECHNOLOGY

3 Key Considerations in Cloud Security for Healthcare Organizations

Article | July 21, 2022

With medical system consolidation and increasing numbers of medical records created, the need for digital access and storage is gaining steam. Digitizing records allows clinicians to improve accuracy and decrease redundant testing and studies, as well as reduce treatment delays. Greater availability of digitized records has other perks too. With vast amounts of accessible medical data, researchers can move public health studies forward, also potentially improving care and treatment of individual patients. As a result, cloud storage is taking off, though healthcare organizations are adopting it more slowly than other industries. According to a 2019 Nutanix report, 71% of healthcare organizations using cloud were considered the least mature – relative beginners – in that they were using fewer cloud services. Compare that figure to finance or retail, where 13% and 15% respectively were beginners. However, that is changing.

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HEALTH TECHNOLOGY

Advanced Healthcare Supply Chains: Why It’s All in the Data

Article | December 8, 2022

During the past decade, the healthcare industry has undergone an unprecedented technological transformation. The industry, once defined by manual processes, has moved squarely into the digital age. As patients, we’ve all become accustomed to seeing physicians as well as clinical staff use laptops during office visits. And behind the scenes, hospitals and health networks have made substantial investments in financial and HR systems, among others. One of the more significant digital advancements has been the industry’s focus on applying greater levels of automation to supply chain processes. In doing so, provider and supplier organizations have improved the efficiency of their supply chains, driven out millions of dollars in cost and waste, all while keeping patient care front and center.

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HEALTH TECHNOLOGY

Artificial Intelligence Adoption in Healthcare

Article | November 18, 2022

Artificial intelligence (AI) – long an impactful technology in other industries – is in the midst of rapid adoption across the healthcare industry. What was once seen as having great potential is now making its way to real-world implementation, driving improvements in care through enhanced clinical decision support, empowering payers, providers and healthcare organizations across the ecosystem with actionable insight. Patient-generated behavioral data is becoming increasingly common for care management. Smart gadgets such as Fitbits, smartphones and other wearable sensors collect patients’ data, helping patients and physicians better understand habits and set realistic healthcare goals.

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Digital Health Democratizes Precision Medicine to Improve Population Health

Article | February 10, 2020

By definition, precision medicine treats the individual while public health focuses on population-level interventions. While public health and precision medicine efforts overlap, some experts argue that precision medicine advancements fall short of public health goals due to their underemphasis on scalability and accessibility. Digital health can help reconcile this conflict by promoting precision medicine’s goal of delivering the right treatment to the right patient at the right time while improving health equity through scalable, accessible solutions.

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Spotlight

Copatient

Copatient provides a comprehensive solution for managing and minimizing healthcare expenses. Copatient resolves billing and claims errors while simultaneously ensuring appropriate provider payment allocation. The service is delivered by leveraging crowd-sourced data, a proprietary technology platform, and experienced advocates who negotiate on behalf of customers to optimize savings. Copatient’s cost-containment solutions are available in the broker, employer, health plan, and consumer markets. Copatient was founded in 2012 and is headquartered in Boston.

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HEALTH TECHNOLOGY, MEDICAL DEVICES

Koelsch and August Health Collaborate to Advance human-centered Care

Koelsch Communities | February 06, 2023

Koelsch Communities made a significant announcement recently regarding an investment in its tech-forward future. The company has decided to develop a partnership with August Health to integrate the latter's innovative resident care platform across its portfolio of over 40 communities in eight states. Aaron Koelsch, President and CEO of Koelsch Communities, remarked, "Investing in technology that improves how we serve residents, their families and our dedicated team members is the way forward, and we are proud to be at the forefront of this movement in senior living." He added, "Koelsch is a unique company in that we honor tradition and respect deeply the dignity of each resident, which is why we harness some of today's most advanced senior care technologies as a way to improve, adapt and innovate to fulfill that mission." (Source – Business Wire) August Health will help Koelsch digitally change with an easy-to-use platform that improves care workflows and gives caregivers and families essential insights. It offers a paperless move-in experience in an industry known for its paperwork. The platform guides users through best practices in clinical assessments, resident care, compliance, and analytics. August Health Co-Founder and Co-CEO Dr. Justin Schram expressed, "We are thrilled to partner with Koelsch, a recognized national senior living leader, to further modernize their operations and support their exceptionally high standard of resident care." He continued, "Operators like Koelsch face new challenges related to increased resident acuity, a tightening regulatory environment, and competitive labor markets. Our modern resident care platform enables them to excel in today's environment while positioning them for growth in the years ahead." (Source – Business Wire) About Koelsch Communities Koelsch Communities is a third-generation, family-owned senior living company. For over 60 years, the company has specialized in independent living, assisted living, and memory care. It offers first-class service, a holistic care model, and an employee-centric company culture. The company also helps to fund new programs that make healthy aging possible and builds a safe base with the latest security and technology.

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HEALTHTECH SECURITY

KORU Medical Systems Appoints Brent Rutland as Vice President of Medical Affairs

KORU Medical | October 13, 2022

KORU Medical Systems, Inc. a leading medical technology company focused on the development of innovative and easy-to-use subcutaneous infusion solutions announced the appointment of Brent Rutland as the Company’s new Vice President of Medical Affairs. Mr. Rutland will provide leadership in the Company’s clinical and data generation strategies, key opinion leader engagement, assessing new subcutaneous drug candidates for use with the Company’s products and overseeing the medical affairs team. Additionally, Mr. Rutland will be the clinical resource for the Company’s efforts in regulatory submissions, failure modes and effects analysis, health hazard evaluations, human factors design, new product development and clinical evaluation updates. “We are excited to bring Brent’s competence to the organization – his background was a perfect fit. His expertise will advance clinical evidence generation in support of our product pipeline, provide valuable insight to our drug therapy candidates and help develop important key opinion leader relationships. Brent has helped build multiple data and clinical strategies, internal teams, and external networks in his past. His deep industry experience and passion for the patient, will make him an impactful contributor to the Company’s strategy.” Linda Tharby, President and CEO Mr. Rutland’s career history spans an impressive 27 years and includes working with Baxter Healthcare as a Senior Medical Science Liaison and most recently with La Jolla Pharmaceutical Company as a Senior Director, Health Outcomes. During his career he helped launch 7 vaccines, 4 drugs and 1 device. Most notably, Brent aided Baxter in the launch of Hylenex for SQ rehydration where he also helped build the Medical Affairs department. He has received several awards throughout his career, with the most recent being the President’s Circle Award for Medical Affairs at La Jolla. Brent holds a Bachelor of Science degree from Texas A&M University, an MBA in Global Management from the University of Houston, and his Master of Public Health from the University of North Carolina in Epidemiology. “I was immediately drawn to the opportunity to work at KORU Medical as I saw the potential for future growth supported by building out the medical science and the team,” said Brent Rutland, Vice President of Medical Affairs. “Medical affairs helps fulfill the unmet needs of the patient through the generation and delivery of scientific evidence to various key outside stakeholders. I look forward to developing a collaborative strategy to support the Company’s overall goals.” About KORU Medical KORU Medical develops, manufactures, and commercializes innovative and easy-to-use subcutaneous infusion solutions that improve quality of life for patients around the world. The FREEDOM Syringe Infusion System. currently includes the FREEDOM60® and FreedomEdge® Syringe Infusion Drivers, Precision Flow Rate Tubing™ and HIgH-Flo Subcutaneous Safety Needle Sets™. These devices are used for infusions administered in the home and alternate care settings.

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GlaxoSmithKline Consumer Healthcare Consolidates Global Roster to Nine Agencies

July 20, 2016

GlaxoSmithKline Consumer Healthcare has consolidated its global agency roster to nine shops across advertising, digital, content, PR, expert marketing and shopper marketing to support its leading brands, such as Sensodyne and Theraflu.

Read More

HEALTH TECHNOLOGY, MEDICAL DEVICES

Koelsch and August Health Collaborate to Advance human-centered Care

Koelsch Communities | February 06, 2023

Koelsch Communities made a significant announcement recently regarding an investment in its tech-forward future. The company has decided to develop a partnership with August Health to integrate the latter's innovative resident care platform across its portfolio of over 40 communities in eight states. Aaron Koelsch, President and CEO of Koelsch Communities, remarked, "Investing in technology that improves how we serve residents, their families and our dedicated team members is the way forward, and we are proud to be at the forefront of this movement in senior living." He added, "Koelsch is a unique company in that we honor tradition and respect deeply the dignity of each resident, which is why we harness some of today's most advanced senior care technologies as a way to improve, adapt and innovate to fulfill that mission." (Source – Business Wire) August Health will help Koelsch digitally change with an easy-to-use platform that improves care workflows and gives caregivers and families essential insights. It offers a paperless move-in experience in an industry known for its paperwork. The platform guides users through best practices in clinical assessments, resident care, compliance, and analytics. August Health Co-Founder and Co-CEO Dr. Justin Schram expressed, "We are thrilled to partner with Koelsch, a recognized national senior living leader, to further modernize their operations and support their exceptionally high standard of resident care." He continued, "Operators like Koelsch face new challenges related to increased resident acuity, a tightening regulatory environment, and competitive labor markets. Our modern resident care platform enables them to excel in today's environment while positioning them for growth in the years ahead." (Source – Business Wire) About Koelsch Communities Koelsch Communities is a third-generation, family-owned senior living company. For over 60 years, the company has specialized in independent living, assisted living, and memory care. It offers first-class service, a holistic care model, and an employee-centric company culture. The company also helps to fund new programs that make healthy aging possible and builds a safe base with the latest security and technology.

Read More

HEALTHTECH SECURITY

KORU Medical Systems Appoints Brent Rutland as Vice President of Medical Affairs

KORU Medical | October 13, 2022

KORU Medical Systems, Inc. a leading medical technology company focused on the development of innovative and easy-to-use subcutaneous infusion solutions announced the appointment of Brent Rutland as the Company’s new Vice President of Medical Affairs. Mr. Rutland will provide leadership in the Company’s clinical and data generation strategies, key opinion leader engagement, assessing new subcutaneous drug candidates for use with the Company’s products and overseeing the medical affairs team. Additionally, Mr. Rutland will be the clinical resource for the Company’s efforts in regulatory submissions, failure modes and effects analysis, health hazard evaluations, human factors design, new product development and clinical evaluation updates. “We are excited to bring Brent’s competence to the organization – his background was a perfect fit. His expertise will advance clinical evidence generation in support of our product pipeline, provide valuable insight to our drug therapy candidates and help develop important key opinion leader relationships. Brent has helped build multiple data and clinical strategies, internal teams, and external networks in his past. His deep industry experience and passion for the patient, will make him an impactful contributor to the Company’s strategy.” Linda Tharby, President and CEO Mr. Rutland’s career history spans an impressive 27 years and includes working with Baxter Healthcare as a Senior Medical Science Liaison and most recently with La Jolla Pharmaceutical Company as a Senior Director, Health Outcomes. During his career he helped launch 7 vaccines, 4 drugs and 1 device. Most notably, Brent aided Baxter in the launch of Hylenex for SQ rehydration where he also helped build the Medical Affairs department. He has received several awards throughout his career, with the most recent being the President’s Circle Award for Medical Affairs at La Jolla. Brent holds a Bachelor of Science degree from Texas A&M University, an MBA in Global Management from the University of Houston, and his Master of Public Health from the University of North Carolina in Epidemiology. “I was immediately drawn to the opportunity to work at KORU Medical as I saw the potential for future growth supported by building out the medical science and the team,” said Brent Rutland, Vice President of Medical Affairs. “Medical affairs helps fulfill the unmet needs of the patient through the generation and delivery of scientific evidence to various key outside stakeholders. I look forward to developing a collaborative strategy to support the Company’s overall goals.” About KORU Medical KORU Medical develops, manufactures, and commercializes innovative and easy-to-use subcutaneous infusion solutions that improve quality of life for patients around the world. The FREEDOM Syringe Infusion System. currently includes the FREEDOM60® and FreedomEdge® Syringe Infusion Drivers, Precision Flow Rate Tubing™ and HIgH-Flo Subcutaneous Safety Needle Sets™. These devices are used for infusions administered in the home and alternate care settings.

Read More

GlaxoSmithKline Consumer Healthcare Consolidates Global Roster to Nine Agencies

July 20, 2016

GlaxoSmithKline Consumer Healthcare has consolidated its global agency roster to nine shops across advertising, digital, content, PR, expert marketing and shopper marketing to support its leading brands, such as Sensodyne and Theraflu.

Read More

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