Health Technology, Digital Healthcare
Article | August 21, 2023
Discover the EHR companies that empower medical professionals with user-friendly interfaces and clinical decision support. Stay abreast of the top EHR companies reshaping healthcare delivery.
Electronic health records (EHRs) have become vital in streamlining patient care, enhancing efficiency, and promoting data-driven decision-making. As healthcare providers shift from traditional paper-based systems to digital solutions, numerous EHR companies have emerged, providing advanced EHR technologies that transform how medical information is collected, organized, and utilized.
This article features the top 25 EHR companies at the forefront of this digital revolution, showcasing their innovative solutions, commitment to data security, interoperability, and user-centric designs.
1. WebPT
WebPT is a premier rehab therapy platform that elevates patient care and drives business growth. With a comprehensive suite of features, including scheduling, documentation, billing, outcomes tracking, business reporting, and system integrations, it offers a robust web-based solution that caters to outpatient settings of all sizes, facility types, and specialties. Since its launch in 2008, WebPT has demonstrated remarkable growth and success, earning its place on the prestigious ‘Inc. 5000 List of America's Fastest-Growing Companies’ for an impressive nine consecutive years, an accomplishment achieved by less than 1% of companies on the Inc. 5000 list.
2. CarePaths EHR
CarePaths EHR, a renowned provider of affordable behavioral health EHR and practice management system, is recognized among the best EHR companies catering to psychiatrists, psychologists, social workers, and counselors in private practice, group practice, and health systems. Its all-inclusive package offers seamless management of various practice aspects, including patient records, clinical record keeping, customized documentation, treatment plans, outcomes & assessment tracking, and practice management tools. CarePaths EHR offers practitioners a seamless experience with eligibility verification, scheduling, reporting, accounting, and convenient ePrescribing functionality, even from mobile devices.
3. iPatientCare
iPatientCare is a leading provider of a comprehensive suite of innovative healthcare products and value-added services dedicated to assisting physician offices, rural health clinics, and community/federally qualified health centers (CHC/FQHC) in enhancing patient care, improving patient health outcomes, and reducing the costs associated with delivering care. Its highly acclaimed EHR, integrated practice solutions, and additional services, such as revenue cycle enhancement and quality improvement consulting, offer a complete package to effectively manage practice operations, boost revenue generation, and provide superior patient care. iPatientCare enables healthcare providers to significantly reduce accounts receivable (A/R) days and enhance collection rates while streamlining billing processes, alleviating internal workload, and bridging staffing gaps.
4. Azalea Health
Azalea Health is a leading provider of interoperable cloud-based healthcare solutions and services. Its comprehensive portfolio includes electronic health records (EHR) with integrated telehealth functionality, personal health records, mobile health applications, and interoperability services. With a strong focus on customer success, this EHR company caters to practices and ambulatory hospital strategies, delivering immediate improvements in cash flow and clinical outcomes through innovations in revenue cycle performance and care coordination. The company's offerings include laboratory ordering and results management, patient portal and PHR solutions, telehealth services, population health management tools, revenue cycle performance services, patient-centered medical home services, and pre-certification services.
5. Bizmatics
PrognoCIS, engineered, owned, and serviced by Bizmatics Inc., is one of the leading EHR companies that provides clinical and business productivity software & services to medical practices and multi-specialties. Its flagship cloud-based application, PrognoCIS, offers a fully-integrated solution encompassing EHR, telemedicine, practice management, medical billing, RCM, patient engagement tools, and more. PrognoCIS EHR, built on a robust multi-tier internet architecture, supports various medical specialties and offers customizable templates for tailored documentation. With seamless information flow between the EHR and Billing modules, the company ensures real-time data exchange. It is HIPAA-compliant, ICD-10 enabled, and Meaningful Stage 2 Certified, with click-saving features that enhance productivity and optimize workflow.
6. Modernizing Medicine
Modernizing Medicine Gastroenterology, formerly known as gMed and now a subsidiary of Modernizing Medicine, is a renowned provider of an integrated health IT platform designed explicitly for the gastroenterology industry. Its comprehensive range of data-driven products and services caters to private practices, ambulatory surgery centers, and hospitals. The offerings include an advanced EHR system, an efficient endoscopy report writer, a comprehensive practice management solution, a patient engagement portal, a value-based care solution, data analytics tools, and revenue cycle management services. Additionally, gMed Canada, Inc. operates as a wholly-owned subsidiary of Modernizing Medicine Gastroenterology, Inc., further extending the company's reach and impact in the healthcare industry.
7. Sevocity
Sevocity is a leading provider of electronic health record (EHR) solutions dedicated to empowering physician practices and health centers to adopt and utilize EHRs effectively. It offers affordable and user-friendly cloud-based solutions supported by exceptional customer service. Sevocity's cloud solution ensures secure and convenient access to clinical information anywhere. The innovative model of this EHR software development company enables physician practices and health centers to implement cost-effective solutions with minimal upfront investments and eliminates the need for additional maintenance costs. Electronic health record companies such as this one is committed to facilitating the seamless integration of EHR technology, enabling healthcare providers to enhance their practice efficiency and deliver quality patient care.
8. Visonex
Visonex prioritizes establishing solid client relationships by going beyond technology and ensuring ongoing success. With its Clarity EHR solution, Visonex offers a treatment-centric approach tailored to the unique needs of dialysis clinics. Its user-friendly and configurable system keeps clinics ahead of regulatory changes and provides exceptional support with 24/7 assistance and cost-free webinars. The electronic health record company also offers Visonex Enhanced Services that combine Clarity EHR with data management and dialysis billing services, including CROWNWeb electronic submission, quality measures assessment tools, and specialized billers.
9. WRS Health
WRS Health is a cloud-based EHR and practice management software company. Its core mission is to assist physicians in achieving balance in their roles as healers, business owners, and individuals. With a focus on simplifying operational tasks and promoting business growth, WRS Health has developed systems and processes that automate practice management, allowing physicians to devote their time to patient care. Its comprehensive tools seamlessly manage clinical and billing information, while additional services such as the virtual front desk assistant, MIPS management, and revenue cycle management support automation and task delegation.
10. eClinical Solutions
eClinical Solutions is a globally recognized company that supports life sciences organizations in expediting their clinical development endeavors through its biometrics services and ‘elluminate’ Clinical Data Cloud expertise. The ‘elluminate’ platform serves as the cornerstone of digital trials, allowing clients to conveniently access all their data from a single centralized location. By integrating eClinical Biometrics Services, clients gain self-service capabilities and benefit from advanced analytics, empowering them to make informed and timely business decisions. With its comprehensive suite of services and cutting-edge technology, eClinical Solutions plays a pivotal role in accelerating clinical development initiatives worldwide.
11. AdvancedMD
AdvancedMD is a prominent electronic health record software company specializing in cloud medical office software. It caters to ambulatory medical practices, providing comprehensive solutions to support independent physicians and their staff. The company offers a flexible outsourced billing option, allowing practices to leverage the services of a third-party billing company. It empowers clients with state-of-the-art tools and technologies that seamlessly integrate practice and patient workflows, creating a transformative practice experience. With AdvancedMD, healthcare facilities can efficiently handle higher patient volumes, resulting in enhanced productivity and improved financial outcomes. Patients benefit from electronically connecting and engaging with their healthcare providers, enhancing their overall healthcare experience.
12. Practice Fusion
Practice Fusion is cloud-based EHR offers time-saving features like customizable templates and patient charts that adapt to individual needs, focusing on enhancing efficiency and streamlining workflows. This EHR platform integrates with local pharmacies, laboratories, imaging centers, and other tools, enabling smooth information exchange. Clients benefit from flexible billing options, collaborating with industry-leading partners to expedite payment processes. Monitoring progress is simplified with insightful dashboards, and reporting data can be directly submitted to CMS through the EHR. As a cloud-based solution, there is no need to download software or manage hardware, ensuring both security and up-to-date functionality.
13. DrChrono
DrChrono aims to enhance the quality of care by making it more informed, interactive, and personalized. The company's open platform is the backbone for various healthcare solutions, including telehealth, electronic health records (EHR), practice management, medical billing, and revenue cycle management. With a strong emphasis on flexibility and customization, the platform easily extends through a robust API and offers a marketplace of applications and services. DrChrono's platform facilitates millions of patient appointments and efficiently processes billions of dollars in medical billing. It plays a crucial role in revolutionizing the healthcare industry by empowering providers and patients. 14. CureMD CureMD's portfolio comprises a range of cutting-edge solutions, including certified electronic medical records (EMR), practice management, patient portal, and medical billing services. By offering these comprehensive tools, CureMD aims to expedite the adoption of EHRs and assist healthcare providers in achieving ‘Meaningful Use’ qualification, thereby driving positive outcomes and maximizing value and subsidy payments. Leveraging advanced web technology and award-winning usability, CureMD empowers healthcare professionals to make informed decisions, streamline operations, and ensure compliance with industry standards. CureMD's comprehensive EMR solution is tailored to customize care delivery, enhance quality and patient safety, maximize efficiency, and reduce expenses. Its integrated platform combines practice management, electronic health records, patient portals, and a mobile care solution catering to medical practices of all sizes.
14. CureMD
CureMD's portfolio comprises a range of cutting-edge solutions, including certified electronic medical records (EMR), practice management, patient portal, and medical billing services. By offering these comprehensive tools, CureMD aims to expedite the adoption of EHRs and assist healthcare providers in achieving ‘Meaningful Use’ qualification, thereby driving positive outcomes and maximizing value and subsidy payments. Leveraging advanced web technology and award-winning usability, CureMD empowers healthcare professionals to make informed decisions, streamline operations, and ensure compliance with industry standards. CureMD's comprehensive EMR solution is tailored to customize care delivery, enhance quality and patient safety, maximize efficiency, and reduce expenses. Its integrated platform combines practice management, electronic health records, patient portals, and a mobile care solution catering to medical practices of all sizes.
15. RXNT
Founded in 1999, RXNT has significantly impacted the healthcare industry by introducing a groundbreaking cloud-based solution for prescription writing. Over the years, its commitment to innovation has remained unwavering, enabling it to deliver top-notch solutions that set the industry standard continuously. This electronic health record software company takes pride in offering these cutting-edge solutions at an affordable cost, ensuring that healthcare providers can access the best tools available. By providing these essential tools, RXNT empowers thousands of healthcare providers to concentrate on their core competency—delivering exceptional patient care.
16. TherapyNotes, LLC
TherapyNotes is a unique online practice management system tailored specifically for behavioral health, encompassing a comprehensive range of features, including robust notes, scheduling, and billing capabilities. Setting itself apart from other practice management systems, the company excels in its notes system, providing an intuitive form-filled approach that significantly accelerates data entry and note-writing processes. Furthermore, the platform offers a dynamic 'to-do' list that automates task management, guiding clinicians on necessary actions such as post-session note writing, contacting primary care physicians when necessary, and scheduling treatment plan updates.
17. SimplePractice
SimplePractice is an all-in-one practice management solution that serves private practices in the health and wellness sector. With a remarkable customer base of over 169,000 practitioners, the company has established itself as the leading EHR provider. This comprehensive platform empowers practitioners to efficiently manage their businesses with various powerful features, including autoPay, online booking, telehealth capabilities, and customizable documentation and notes. Through SimplePractice, practitioners can efficiently optimize their workflows, resulting in significant time savings.
18. eMDs
eMDs, a brand of CompuGroup Medical, stands as a prominent provider of comprehensive solutions designed to promote the well-being of both patients and healthcare providers. With a strong focus on integration and connectivity, the company offers a range of solutions, including EHRs, practice management software, RCM, and credentialing services tailored for physician practices and enterprises. CompuGroup Medical understands the unique needs of healthcare professionals and strives to deliver software solutions that enhance physician productivity and elevate the overall clinical experience. EHR companies, such as this one, demonstrate their commitment to excellence through the accolades they receive, with eMDs software consistently earning top rankings in respected physician and industry surveys conducted by prestigious organizations.
19. The Echo Group
The Echo Group is recognized as a leading developer and implementer of enterprise-grade software solutions exclusively designed for behavioral health organizations across the United States. The company's suite of tools includes visual EHRs, government reporting and compliance features, clinical and financial decision support functionalities, as well as medical and government billing capabilities. The company provides flexible solutions for managed care organizations with both self-hosted and SaaS deployment options. It offers additional services such as RCM, IT support, fiscal and clinical process workflow analysis.
20. MD Synergy Solutions
MD Synergy Solutions is a renowned provider of integrated solutions for medical offices, utilizing its advanced cloud-based technology and innovative RCM services. The company's technology platform encompasses EMR, PM, and patient portals, enabling seamless operations within medical practices. Using proprietary rule engine technology, MD Synergy Solutions delivers exceptional RCM service through its WorkQueues. The company's comprehensive offering caters to small-to-large physician practices, offering easily implementable and adaptable cloud-based software solutions.
21. Pulse Systems, Inc.
Pulse, a reputable RCM company, offers advanced medical billing services and cutting-edge technologies to facilitate payment processes, streamline workflow, and enhance patient care delivery for physicians. Renowned as a leading SaaS and mobile solutions provider, Pulse offers a comprehensive suite of integrated EHR, PM, population health, electronic prescription, medical billing clearinghouse, patient engagement, and payment technologies to physicians, medical service providers, and patients alike. With a broad user base encompassing thousands of providers across over 40 specialties, Pulse ensures that its clients achieve optimal financial and clinical outcomes.
22. DocuTAP
DocuTAP is a dynamic health information technology company offering integrated technology solutions to over 3,000 on-demand healthcare practices and primary care clinics nationwide. Renowned for its flagship product, DocuTAP's EMR and Practice Management software, this EHR company uses an innovative workflow optimization approach. Its comprehensive on-demand healthcare solution includes 'Clockwise.MD' patient engagement technology, RCM services, as well as DocuTAP Insight, a powerful business intelligence tool with customizable reports and industry benchmarks.
23. Elation Health
Elation Health is widely recognized as a premier technology platform for primary care that prioritizes delivering exceptional value. With a strong focus on clinical excellence, the company has provided innovative solutions since its establishment in 2010. Elation Health offers a collaborative EHR platform, enabling practices to effectively initiate, expand, communicate, and excel in delivering personalized, top-tier care to their patients. This electronic health record company is committed to supporting primary care clinicians in preserving the art of medicine while adapting to the ever-changing healthcare environment.
24. Net Health
Net Health is a company dedicated to leveraging data to improve human health. Its comprehensive solutions include EHR software and predictive analytics that provide actionable insights for various medical specialties, such as rehab therapy, wound care, home health and hospice, and employee health. Net Health empowers caregivers and organizations to effectively engage with patients, streamline documentation, optimize staffing, ensure appropriate reimbursement, and adhere to regulatory requirements. With its unique approach to analytics, this EHR software company integrates valuable insights into clinical and operational workflows, resulting in improved care quality and enhanced business performance.
25. ChiroTouch
ChiroTouch is widely recognized as a leading provider of cloud-based chiropractic software, offering a fully-integrated EHR solution tailored exclusively for chiropractors. This innovative platform is built from scratch and can be seamlessly accessed from any device at any time, providing chiropractors unparalleled convenience and flexibility. ChiroTouch eliminates the need for multiple vendors by offering a comprehensive system that handles payment processing and insurance claims management, allowing chiropractors to focus on their patients instead of paperwork. The software is designed to be user-friendly and accessible, ensuring a smooth transition for practitioners. The new generation of ChiroTouch is purposefully designed to optimize efficiency in all areas, accommodating various payment methods, including cash and insurance.
In a Nutshell
These top EHR companies will enable medical professionals to benefit from user-friendly interfaces, streamlined workflows, and enhanced clinical decision support, improving patient care and efficiency. Furthermore, the innovations and expertise of these EHR companies have a positive ripple effect, inspiring collaboration and driving advancements across the healthcare ecosystem. By embracing these electronic health record software companies, professionals and EHR companies can harness the power of digital health records to revolutionize healthcare delivery and contribute to the industry's ongoing transformation.
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Health Technology, Digital Healthcare
Article | September 7, 2023
Workers in the healthcare industry are among the most burned out demographics following the COVID-19 pandemic. In fact, a report by Medscape on physician burnout and depression in 2022 calculated a five-percentage point increase in burnout overall, from 42% in 2020 to 47% in 2021. Critical care physician burnout was also found to increase from 44% to 51% last year, placing them at the top of Maryville University’s list of physician specialties with the highest cases of burnout. This is closely followed by rheumatology physician burnout, which was 50% in 2021. At the bottom of the list, emergency medicine physician burnout still came in close at a rate of 44%.
Burnout can result in, among other things, exhaustion and a loss of concentration, which can be dangerous in healthcare. With that, advancements in technology have been made to help mitigate stress and reduce the chances of burnout in healthcare.
Maximum Tasks, Minimum Efficiency
Reports show that many technological advancements in the healthcare industry actually aren’t appropriate for managing physician workloads. This is due to the range of tasks physicians need to perform, from creating treatment plans to managing EHRs. Our previous discussion on EHR-Generated Messages highlighted how the misapplication of this algorithm had actually led to these inboxes getting clogged. This has primary care physicians spending more than half their workday interacting with EHRs that only remind physicians to order certain tests, instead of dealing with critical messages from patients or colleagues. This has been counterproductive in terms of efficiency, leading to more burnout symptoms and the tendency to reduce clinical work hours. It is therefore important that technology integrations consistently consider the broader picture of the tasks of physicians.
Tech Developments for Reducing Burnout
Shifts in the industry have thus begun to focus on the quality of efficiency and physician assistance, rather than the quantity of technology available. Here are some notable examples of technology that has become finely integrated within the healthcare industry.
Ambient Technology in Clinical Documentation
Ambient computing streamlines the clinical documentation process by using artificial intelligence to respond to human behavior and needs. This provides front-end speech and computer-assisted documentation, reducing the time needed for physicians to work on admin tasks, and thereby minimizing burnout. Smart hospitals have started leveraging this through sensor-based solutions, and experts from Michigan University believe usage must be made easier and simpler to use for the provider if the healthcare industry is to further leverage ambient computing for CDI. As of 2021, adoption has only started to take off, especially in the revenue cycle.
Computer Modeling in Vaccine Development
The traditional process of designing novel vaccines usually lasts 10 to 15 years and can cost between $200 million and $500 million. However, a feature by News Medical highlights the recent development of COVID-19 vaccines, which uncovered the capabilities of computational modeling systems. This showed an ability to predict which parts of a pathogen may be recognized by the immune system’s B cells and T cells. This allows rapid identification of vaccine targets from a genetic sequence, which reduces the years required for preclinical research. Physicians are thus able to respond faster to vaccine developments, and reduce the overload of health systems during any future pandemics or epidemics in the long term.
Patient Placement Technology
The shortage of physicians is a common setback in the industry, one that staff at the Rice County District Hospital in Lyons, Kansas mitigated using patient placement technology. Patient placement technology coordinated care for patients inside the 25-bed, level 4 hospital, as well as those needing to be transferred to another facility. By integrating local EMS and other transport services with health systems, manual telephone calls were no longer necessary. Hence, physicians were able to quickly and effectively get patients the care they needed while managing time-critical diagnoses. This maximizes the limited resources available without stretching out the workforce. Physicians are able to focus solely on their patients, knowing that the time-consuming logistics are being efficiently handled by technology. The industry needs to continue to look into the practices of reducing burnout among physicians, more so as we continue to recover from the effects of the COVID-19 pandemic. By emphasizing physician wellness and efficient technology, we can continue to assure the health and productivity of healthcare workers into the future.
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Health Technology, Digital Healthcare
Article | August 16, 2023
Health tech marketers tend to have a real bias problem. Everyone wants to believe that they have the best product available in the market, and are quite vocal about it on social platforms. But, are those the things your buyers want to know about your products?
The biggest mistake you can ever make in health tech marketing is leading it with a technology bias. It will immediately create a distance between your audience and you. If you are working in technology, you can easily assume that everyone knows what you are talking about all the time. You breathe and live your industry. And as the marketer of your company's products, it's your responsibility to go to prospects with your tech company’s message. In your personal life, too, you may talk to your friends and families about your work and realize they have no interest in what you say as they have no idea what you are talking about. That is because they are not immersed in your company or industry.
The same can happen in your health tech marketing process with your prospects and customers. Instead of focusing on their problems, if you lead with your technology solution and features of your products and company, you will lose them. It is vital to step back and see the bias you have in your company’s marketing initiatives.
How Technology Bias Affects Health Tech Marketing
The effects of technology bias in health tech marketing are strongest when the health tech marketer focuses more on technology, product, or company than the buyer's pain points. Customers do not want to know everything about your product. They probably want to know how your product can solve their issues. When approaching buyers with your product, this health tech marketing technology bias can have many adverse effects on the buying process.
Technology bias in health tech marketing will lead to failure to get the customers' trust. They feel you are just trying to sell your product by explaining your product's features rather than solving the customer's issues. Technology bias in health tech marketing also will result in a negative effect on brand performance. As a health tech marketer, you are wrong in assuming you can sell your products by boosting the company or products of the company. It will only result in losing the customer's trust if you are not considering the buyers' problems. If you are going on with the practice, it will eventually affect your brand's performance as buyers view you as not genuine.
This unfair practice of technology bias in health tech marketing will make you realize that you are losing the customers, even the existing ones. No buyer wants to hear more about the features or the technologies used in your products. They are focused on their issues and want to know how your product can solve those issues. Thus, as a health tech marketer, you may have to focus more on the customer pain points when approaching buyers; this will help you convert potential customers into clients.
How to Get Rid of Technology Bias and Improve Health Tech Sales
FPX Digital Transformation Study 2019 says that B2B companies have shifted their focus to customer experience from internal efficiency. Most of the respondents agree that they spend much of their digital transformation funds improving the customer experience.
An important way to implement a buyer-centric or customer-centric marketing approach is to remove bias about your product from your health tech marketing efforts. Mainly, this has to be removed from the messages you send out in the early stages of the buyer journey. However, making it practical is difficult as it is ingrained in how you write, speak, and present your company to external and internal audiences.
Here are some tips to get out of technology bias in health tech marketing and get closer to your customers.
Listen to Customers Clearly
Successful marketers excel not only in communicating but also in listening. It is impossible to create a message about your health tech product if you do not know what problem it can really solve. It will help if you take the time to know your prospects and customers. Do not let your mind wander thinking about which benefits and features you have to push in your health tech marketing. Remain fully present in video, phone, and in-person meetings. That will help you find they have different problems, and you can solve them differently.
When you give importance to listening, you will not waste time and effort solving a problem that you think exists. Instead, you will start developing buyer-centric health tech marketing messages that align with your business.
Don’t Assume Anything
You hate being in a room where people are talking about a subject you know nothing about. Your health tech buyers may have the same experience if you assume your customers know what you do and how they fit into your space.
That’s why it’s essential not to take a “features-first” approach in your marketing interactions. You understand your product's ins and outs, but your prospects don’t and are likely not ready for that. As an effective health tech marketing technique, before you assume anything, give them the complete picture of who you are.
Simplify the Message
A product-driven language full of jargon will make your brand unapproachable for your audience. You can apply the old phrase here, “keep it simple stupid.” You have to position your technology as sophisticated and robust, not convoluted and tricky, through an effective health tech marketing process.
Your health tech marketing content should make sense to people both outside and inside your industry and company. Visitors of your website should not go for additional research to understand what you do precisely. It should be clear from your content. Thus, simplifying your content is essential.
Make Your Customer the Hero
The hero of your health tech marketing story is not you but your customer. After all, your customers in your industry work hard to deliver better service and results to their customers.
Your messages should position you as a mentor for your customers that provides technology support in the job of your customers to drive success. The “customer hero” approach should have a fundamental change in how you speak to your customers. The approach is not fully taken hold in the B2B health tech marketing space so far.
Share Real World Stories
One of the most practical ways to eliminate technology bias from your health tech marketing is to talk more about your customers and less about your products and company. You have to show you have the purpose of bringing in a fundamental change in your industry that enhances the day-to-day business lives of people and not just sell great technology.
Testimonials and customer case studies help a lot in shaping your brand story. Using them, narratives can be created about your customers' journey after and before using your technology. Rather than detailing the benefits and features of technology, narratives highlight the platform's tangible business value for real people in businesses.
Final Word
Technology brings a change in companies, and most people do not accept changes so quickly. It is because the change pushes people to do things differently by moving beyond their comfort zones.
As part of health tech marketing, your job is not to make this change terrifying, but compelling for your buyers. This will happen only when you take your technology out of your head and start focusing on your clients' requirements, problems they face, and what exactly they need from you. It will then surely make you put your product and technology bias aside. And you will be capable of effectively executing your health tech marketing initiatives.
Frequently Asked Questions
How does health tech marketing become effective?
Effective health tech marketing is essential to reach out to potential clients and grab their attention. Health tech marketing becomes effective only when the marketer focuses on the requirements of the clients rather than on the features of the product or company.
What is technology bias in marketing?
Technology bias in marketing is focusing much on your product or technology when you market a technology product to your prospects. Getting rid of this bias will make you attract more clients and successful in your marketing.
How to get rid of technology bias in health tech marketing?
Technology bias in your health tech marketing makes the customers put a distance from you. The best way to get rid of it is to make the customer the hero of your marketing messages by focusing on their issues.
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Article | December 15, 2020
As medical science has improved rapidly, life expectancy around the world also has risen. Still, as longevity increases, healthcare systems are facing a growing demand for advanced services, increased costs, and a struggling workforce to meet various requirements of patients. Demand is driven by many unstoppable forces: a shift in lifestyle choices, shifting patient expectations, population aging, and the never-ending cycle of innovation are a few among others.
Challenges Faced by the Healthcare Industry
According to Mckinsey, one in four people in North America and Europe will be over the age of 65 by 2050. This shows that, soon, the healthcare industry will have to deal with a larger number of patients with more complex requirements. Catering to these patients is expensive and requires health systems for providing long-term focused and proactive care. To remain sustainable, healthcare systems need major transformational and structural changes.
The industry also needs a larger workforce because according to the World Health Organization (WHO), globally there is a shortfall of approximately 9.9 million nurses, physicians, and midwives. Apart from attracting, training, and retaining these healthcare professionals, you also have to ensure that their time and effort add value to patient care. Utilizing the solutions powered by modern technologies, such as Artificial Intelligence (AI) in the healthcare industry, will add perfection and more value to human efforts.
AI in the healthcare industry has the potential required to transform and revolutionize healthcare by addressing the challenges in the industry mentioned earlier. AI can better the outcomes, improve efficiency, and augment productivity in healthcare delivery. This article takes an in-depth look at the impact of AI in healthcare.
Impact of AI in the Healthcare Industry
In the coming years, AI in the healthcare industry will improve the day-to-day life of healthcare practitioners, augment the patient experience, improve care delivery, and can even facilitate life-saving treatments and revolutionize the industry. Additionally, AI will improve population-health management, operations, and strengthen innovations.
According to Statista, the global AI healthcare market will increase to more than US$28 billion by 2025. Here is a detailed look into the areas where and how AI in the healthcare industry will be impactful.
Chronic Care Management
Chronic diseases, such as cancer, diabetes, kidney diseases, are the leading cause of disability and death in the US and the main drivers of the country’s annual health cost. Effectively managing various chronic diseases is an overarching and long-term process. But with the help of the right tool, healthcare providers can meet the needs of these patients without delay.
Artificial intelligence tools in the healthcare industry can help healthcare providers overcome the complexities of chronic disease management and make it more effective and provide quality treatment. AI in the healthcare industry is increasingly being leveraged by organizations to improve chronic disease management, enhance patient health, and drive down costs, which will also eventually result in data-driven and personalized care. AI in the healthcare industry is expected to move the industry toward proactive care delivery from a reactive one and lead the industry to provide more individualized treatments. This is just one of the ways AI in the medical industry is going to revolutionize chronic care management in hospitals.
Care Delivery
Artificial intelligence in the healthcare industry is changing the way care is delivered; it is expected to make healthcare more efficient, accurate, and accessible. Reducing costs and improving health outcomes are the values health systems and hospitals are trying to deliver to patients every day. Hospitals are increasingly incorporating technologies, which are powered by the use of AI in healthcare to meet the challenge.
According to the American Hospital Association (AHA), AI in the healthcare industry has unlimited potential to solve most of the vexing challenges in the industry. They identify AI use cases in the healthcare industry in four broad areas, which are administrative, operational, financial, and clinical areas.
Administrative Use Cases for AI in the Healthcare Industry
• Admission procedures
• Appointment scheduling
• Customer service responses
• Discharge instructions
• Hiring and orientation protocols
• Licensure verification
• Patient check-in procedure
• Prior authorizations
• Quality measure reporting
Operational Use Cases of AI in the Healthcare Industry
• Inventory management
• Materials management
• Supply chain management
• Facilities management
Financial Use Cases for AI in the Healthcare Industry
• Billing and collections
• Claims management
• Insurance eligibility verification
• Revenue cycle management
Clinical Use Cases of AI in the Healthcare Industry
• Predictive technologies
• Interventional technologies
By incorporating and utilizing these scopes with AI in the healthcare industry, the industry can be transformed into a next-gen level in no time. It also allows healthcare practitioners to focus more on patients, which would eventually help in raising staff morale and improving retention.
Clinical Decision Support
Recent advancements in AI in the health industry are capable of enhancing the currently used clinical decision support (CDS) tools to have value-based imaging and to improve patient safety. According to the National Institute of Health (NIH), the synergy between CDS systems and AI in the healthcare industry will be able to:
• Reduce friction in radiology workflows
• Identify relevant imaging features easily
• Generate structured data to develop machine learning algorithms
• Enable an evolution toward decision support for a holistic patient perspective
• Suggest imaging examinations in complex clinical scenarios
• Assist in identifying appropriate imaging opportunities
• Suggest appropriate individualized screening
• Aid health practitioners to ensure continuity of care
AI in the healthcare industry is competent in making CDS a next-gen one, enhancing the experiences of radiologists and providers, and improving patient care.
Diagnostics
Slowly but surely, AI is improving almost every aspect of human life with innovations and advancements. The latest is that AI in the healthcare industry is impending a revolution in medical diagnostics by providing accurate risk assessments, accelerating disease detection, and boosting hospital productivity. By automatically prioritizing urgent cases and accelerating reading time, image recognition AI enhances the workflow of radiologists. It even helps in the prevention of diseases by the early detection of diseases.
In medical images such as x-rays, MRIs, and CT scans, AI-driven software can efficiently be used to accurately spot signs of many diseases, especially in detecting many chronic diseases such as cancer. According to the NIH, AI will be widely applied in the healthcare industry especially for various tasks such as patient engagement and adherence, diagnosis, and treatment recommendations. So, there is no doubt that AI in healthcare will revolutionize the diagnostic process in the approaching years by detecting diseases, classifying diseases, and improving the decision-making process. The application of AI in the healthcare industry will make people live longer.
Triage and Diagnosis
AI can be effectively used to automatically triage cases. AI algorithms will analyze the cases and forward cases to pathologists after determining the priority based on the probability of cases according to the criteria set by labs. This makes the workflow of pathologists easier and efficient. Through the process the algorithm will be able to:
• Verify the digital images attached to the case belong to that case
• Validate the tests ordered and match the specimen type
• Identify cases marked as stat
• Determine the cases, which can be positive or are most likely to be negative
Moreover, AI technologies in the healthcare industry also can be effectively used to provide more accurate and faster diagnoses. This speeds up the entire process of triage and diagnosis and is expected to revolutionize the healthcare industry soon.
The Future Outlook for AI in the Healthcare Industry
Over the next few years, AI in the healthcare industry has the best opportunities in hybrid models to support clinicians in diagnosis, identifying risk factors, and in treatment planning. This scope will result in faster adoption of AI technology in healthcare, which will show measurable improvements in operational efficiency and patient outcomes.
With a plethora of issues to overcome, which are driven by documented factors such as growing rates of chronic diseases and the aging population, it is obvious that the healthcare industry needs new innovative solutions. AI-powered solutions in the healthcare industry will achieve a clear impact on the global healthcare industry in a short time.
Frequently Asked Questions
Which is the best application of AI in the healthcare sector?
Cognitive surgical robotics is the best application of AI in the healthcare sector as it helps practitioners collect data from real surgical processes, which would help in improving existing surgical approaches.
Why is artificial intelligence important in healthcare?
Artificial intelligence in healthcare is vital as it can help make decisions, analyze and manage data, and have conversations. So, AI will drastically change the everyday practices and roles of clinicians.
When was AI-first used in healthcare?
The term, Artificial intelligence (AI) was first described in 1950, but the limitations of the term prevented its acceptance. In the 2000s, these limitations were overcome and people started to accept the term.
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