Healthcare Marketing Trends for 2022

whitePaper | May 16, 2023

The healthcare and life sciences communities have been undergoing a massive digital transformation since the COVID-19 pandemic. Everything from healthcare consumer expectations to government regulations are driving providers, payers, and pharmaceutical organizations to move aggressively toward digital interactions and transactions

whitePaper | December 7, 2022

The target market for conducting global clinical trials has changed significantly, moving beyond pharmaceutical early adopters to the mainstream marketplace.

whitePaper | November 15, 2022

The healthcare industry faces security challenges with its healthcare information systems and medical devices. Healthcare organizations are constantly under attack, resulting in significant fiscal impact and endangering patient safety and care delivery.

whitePaper | December 21, 2021

This paper suggests that a more simplified approach to modernizing healthcare security operations is warranted. It suggests that a renewed focus on foundational enhancements presents a more rational path to maturity. The "blocking and tackling" sports analogy comes to mind, as only teams that effectively execute at this level can successfully move to the next.

whitePaper | February 19, 2020

Technology investment is just part of revenue cycle management, and engaging patients in the financial side of their treatment will be a key theme at HIMSS20. It contains patient engagement in their medical bills, pricing transparency when choosing treatments and medications ,organizational integration of revenue cycle management, automation of prior authorization

whitePaper | November 12, 2022

The past two years have seen accelerated adoption and utilization of telehealth services by a majority of healthcare organizations, driven in large part by the COVID-19 pandemic.