Trueblue, after having announced the integration of its Artificial Intelligence Relationship Management with Microsoft Dynamics 365 and Power Platform, officially launches on the market: AiDEA Smart Customer Engagement Suite.
AiDEA is a modern AI-powered Omnichannel Customer Engagement suite. The solution's framework, represented by Artificial Intelligence, integrates and drives the operational and analytical functionalities based on Microsoft Dynamics 365 and Power Platform, for a holistic and integrated experience, intending to innovate the working model of Pharma & Life Science markets through simplifying omnichannel engagement through intuitive and conversational interactions.
The transformation is driven by two fundamental components, the union of which has yet to materialize in the reference market: the concrete integration of Big Data in the context of Multichannel Management and the use of Artificial Intelligence functionalities and algorithms. The latter is an element that, from an IT standpoint, can no longer be delayed, because it is necessary to promote Customer Engagement processes to meet company goals on both a strategic and operational basis.
These aspects require a significant change in organizational and tool approaches, as a generic Customer Relationship Management system is no longer sufficient. To provide precise indicators regarding one's customers in a fast, easy, and intuitive manner, it is important to incorporate precise Smart Omnichannel Customer Engagement solutions that are fully enabled in terms of Artificial Intelligence.
After all, as part of this transition, pharmaceutical companies such as Angelini Pharma, Alfasigma, and others are heading in this direction with strength and determination, intending to innovate and obtain market results more quickly.
"Artificial Intelligence represents a tremendous opportunity to increase our effectiveness and we want to provide this competitive advantage to our employee's thanks to AiDEA," said Pierluigi Antonelli, CEO of Angelini Pharma "After a long and thorough analysis, we identified Trueblue and Microsoft as the best partners to advance our Customer Engagement capabilities by delivering an innovative digital CRM solution that transforms strategy into action.”
Trueblue, which has always been at the center of technological and digital innovation for the pharmaceutical industry, introduces with AiDEA a modern model in which Artificial Intelligence is the core and central force in the evolutionary process.
"Through this integration, Trueblue will help companies in the industry accelerate their growth and find new ways to drive Digital Innovation through a wide range of solutions that will enable them to simplify the use of AI in their daily activities," said Marco Bonesini CEO of Trueblue
“In today’s reality of accelerated digital transformation processes, pharma & life science companies rely on proactive solutions such as AIDEA, integrated with Dynamics 365 and Power Platform, to enable effective omnichannel strategies,” said Elena Bonfiglioli, Managing Director, Healthcare and Life Sciences, EMEA Regional Lead.