Home > Resources > Whitepapers > Healthcare’s Location Data Crisis: Improving the Mobile Patient’s Journey

Healthcare’s Location Data Crisis: Improving the Mobile Patient’s Journey

May 18, 2017

That’s right — in an industry where mere minutes can mean the difference between life and death, nearly a third of all facilities and practitioners lack any local listings. And close to half of the healthcare listings that do exist have significant inaccuracies, compromising the quality of the patient experience before they even reach the facility doors. These errors and omissions aren’t merely cosmetic. They are detrimental to your marketing efforts, and may be having a negative impact across your entire healthcare organization such as: Misdirected/lost patients, poor patient experience, negative facility or doctor reviews, frustrated physicians, non-uniform branding across the desktop and mobile search landscape. missed opportunities to acquire patients, lower patient retention.

Spotlight

Holyoke Medical Center

Holyoke Medical Center originally opened its doors in 1893 as Holyoke City Hospital. Former Congressman and Mayor, William Whiting, led a group to make a non-sectarian Hospital in Holyoke a reality. In 1927 the name of the hospital was changed to Holyoke Hospital, to better clarify that the institution was not a municipality.

OTHER WHITEPAPERS

DEI in Health Systems: Fostering an Inclusive Environmentfor a Healthier Future

whitePaper | November 24, 2022

A Healthgrades Healthcare Marketers Survey found that 70% of marketers identified DEI as a key investment area in their 2022 marketing strategy.1

Australia’s health reimagined

whitePaper | March 11, 2022

Following the emergence of COVID-19 and significant foundational investment in digital health infrastructure, Australia’s health system, like all health systems globally, is rapidly building momentum towards a digital future.

Healthcare Marketers Speak Out

whitePaper | November 25, 2022

Healthcare marketers are optimistic about the future and driving innovation by accelerating and prioritizing digital-first strategies.

The cultural shift to smart manufacturing in the medical device industry

whitePaper | February 22, 2023

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier.

Three ways to improve the front-end of patient access that will drive top-line revenue

whitePaper | November 7, 2022

For revenue cycle management (RCM) leaders, strict requirements, tight timelines, and complex regulations are par for the course.

2022 Healthcare Cyber Crime Update

whitePaper | August 12, 2022

Amid a growing array of threats, the healthcare industry is pummeled by hundreds of successful cyber attacks each year. Ransomware, business email compromise (BEC) and state-sponsored attacks are just a few of the threats that keep security teams awake at night.

Healthcare’s Location Data Crisis: Improving the Mobile Patient’s Journey