Digital marketing optimization: Strategies for engaging health care consumers online

October 10, 2018

The health care industry continues to experience unprecedented change, and in response, payers are shifting their marketing strategies from a focus on satisfying the needs of employers to those of consumers. Today’s health care consumers have more choices, greater accountability and a wealth of information (and sometimes misinformation) at their fingertips courtesy of the Internet. They want their health care shopping experience to be like any other retail purchase they make — simple, personalized and convenient — any time, anywhere.

Spotlight

Solaris Health Network

The Solaris Health Network is a qualified Group Purchasing Organization (GPO) that was formed to assist Members with establishing a comprehensive purchasing strategy for contracted services. The health care industry is experiencing new and extraordinary challenges. An influx of Medicare and third-party audits; an aging patient population with increasingly complex medical needs; new and evolving care models such as Accountable Care Organizations (ACOs) and Medicaid Managed Care. These influences place greater pressure on healthcare facilities to provide quality care in a financially sustainable way.

OTHER WHITEPAPERS
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Smarter Workflows and Technology to Improve Care Management Outcomes

whitePaper | December 6, 2021

Do you struggle to deliver efficient, effective care management services? If you answered yes, you're not alone. But don't let outdated processes, insufficient technology tools and tedious manual processes hamper your efforts.

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How health systems can recover millions in lost revenue

whitePaper | February 5, 2020

The landscape of healthcare revenue appears bleak: costs and expenses are rising, while reimbursements decline. Traditionally, solutions focus on preventative measures, yet costly write-offs remain ever-present. This is especially true with respect to commercial claims, where denials are plentiful and appeals complicated and labor intensive. How, then, can you mitigate loss without straining your resources? One answer is claims appeals through the Federal ERISA process. Through specialization in Federal ERISA Law, the experienced staff of ERISA Recovery can collect on aged claims without undue burden on your systems.

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Reimagining healthcare IT for the next decade

whitePaper | March 2, 2020

In the decade since the HITECH Act was passed, first-generation electronic health record systems provided a foundation for innovations such as electronic prescribing, clinical decision support and predictive analytics. While usability and productivity issues with EHRs have been well documented, there are significant untapped opportunities to optimize the EHR and health IT. In this whitepaper, PatientKeeper outlines a vision for the future of health IT through the next decade, which includes New data-driven approaches that leverage the clinical information being captured by the EHR to improve patient outcomes and reduce physician burnout, Optimized communication between physicians, nurses and ancillary staff to produce better patient outcomes as efficiencies improve, Better interoperability to improve care coordination and inspire opportunities for ideas like telemedicine to alleviate physician shortages

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Mass Personalization for Medical Device Therapy

whitePaper | March 17, 2021

To achieve personalization in healthcare for the masses, overcoming specific challenges are needed in order to build a system where all children born today can have access to the best healthcare available.Mass Personalization for Medical Device Therapy tells us on how to Go from Successfully Treating One Patient to One Million

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Personalizing Radiotherapy in Oncology: The Evolution of Treatment

whitePaper | January 9, 2020

Radiation therapy is one of the most common treatments used to fight cancer in the U.S., with more than half of cancer patients receiving it either alone or in combination with other medical interventions.1 With the traditional approach to radiation therapy, the dose and schedule is tailored to the tumor type, location, and stage of growth, but only infrequently updated in light of changes after treatment starts. Experts in adaptive therapy are looking to deliver a more personalized treatment strategy guided by the individual patient’s needs.

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Protecting Privacy in the Cloud and Cyber Resiliency Are Key for Healthcare Organizations

whitePaper | October 26, 2021

James Angle, Ph.D. of Trinity Health and Erin Logue Smith of Dell Technologies provided timely information on cybersecurity in a Healthcare Innovation webinar as ransomware threats makes it mandatory tosystematically elicit and mitigateprivacy threats in software architectures.

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Spotlight

Solaris Health Network

The Solaris Health Network is a qualified Group Purchasing Organization (GPO) that was formed to assist Members with establishing a comprehensive purchasing strategy for contracted services. The health care industry is experiencing new and extraordinary challenges. An influx of Medicare and third-party audits; an aging patient population with increasingly complex medical needs; new and evolving care models such as Accountable Care Organizations (ACOs) and Medicaid Managed Care. These influences place greater pressure on healthcare facilities to provide quality care in a financially sustainable way.

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