Digital marketing optimization: Strategies for engaging health care consumers online

October 10, 2018

The health care industry continues to experience unprecedented change, and in response, payers are shifting their marketing strategies from a focus on satisfying the needs of employers to those of consumers. Today’s health care consumers have more choices, greater accountability and a wealth of information (and sometimes misinformation) at their fingertips courtesy of the Internet. They want their health care shopping experience to be like any other retail purchase they make — simple, personalized and convenient — any time, anywhere.

Spotlight

UMC Utrecht

The University Medical Center Utrecht is one of the largest academic healthcare institutions in the Netherlands. We provide the best healthcare for today’s patients, and we also work towards a healthy society in the future. Our organization has three core tasks: care, research and education. Every day, we devote ourselves to providing adults and children with the best possible care, based on their specific needs and wishes. But we also care for our 11,000 employees. Because they have the knowledge, experience and expertise that we need in order to continue improving the care we provide.

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UMC Utrecht

The University Medical Center Utrecht is one of the largest academic healthcare institutions in the Netherlands. We provide the best healthcare for today’s patients, and we also work towards a healthy society in the future. Our organization has three core tasks: care, research and education. Every day, we devote ourselves to providing adults and children with the best possible care, based on their specific needs and wishes. But we also care for our 11,000 employees. Because they have the knowledge, experience and expertise that we need in order to continue improving the care we provide.

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