Brand Integration in Healthcare Marketing

June 13, 2017

Try this simple test. Look at a cross-section of your marketing deliverables – your brand promise, website, Facebook page, online display ads, video content, and graphics. Now, ask yourself; If you cover up the logos, do all of these things look and feel like the same brand? Do the various pieces support the same brand promise? If you answered yes, then you’re on the right track to successfully integrate your marketing communications. If the answer is no, it may be time to put tools in place to develop a more consistent and unified brand. In this white paper, we’ll discuss how to successfully integrate a brand to ensure consistent messaging across your various campaigns.

Spotlight

Southeast Alabama Medical Center

Since opening its doors in 1957, Southeast Alabama Medical Center has, through advanced treatment and technology, provided for the changing healthcare needs of the growing communities it serves which includes about 600,000 residents neighboring communities and counties of Southeast Alabama, Southwest Georgia and the Florida Panhandle. Our progress represents the culmination of distinguished service by dedicated board members, physicians, employees and volunteers, and a supportive community.

OTHER WHITEPAPERS
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Healthcare Provider Network Saves $5 Million and Acquires In-House Archiving Skills

whitePaper | September 7, 2021

Numerous acquisitions and technology upgrades put many applications and associated data stores into a legacy state for a large, multi-state integrated healthcare provider network. The organization turned to Flatirons Digital Innovations (FDI) to help decommission those applications deemed most critical to save costs and eliminate risks associated with running aging legacy systems, while ensuring ongoing access to complete patient data.

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Healthcare At The Edge

whitePaper | April 6, 2021

Delivering quality care to patients requires much more than just good intentions. Healthcare providers must respond to constantly evolving technological, financial and security challenges with digital infrastructure that can meet their needs. Learn about a platform solution built to succeed in the modern healthcare landscape.

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How health systems can recover millions in lost revenue

whitePaper | February 5, 2020

The landscape of healthcare revenue appears bleak: costs and expenses are rising, while reimbursements decline. Traditionally, solutions focus on preventative measures, yet costly write-offs remain ever-present. This is especially true with respect to commercial claims, where denials are plentiful and appeals complicated and labor intensive. How, then, can you mitigate loss without straining your resources? One answer is claims appeals through the Federal ERISA process. Through specialization in Federal ERISA Law, the experienced staff of ERISA Recovery can collect on aged claims without undue burden on your systems.

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Reimagining healthcare IT for the next decade

whitePaper | March 2, 2020

In the decade since the HITECH Act was passed, first-generation electronic health record systems provided a foundation for innovations such as electronic prescribing, clinical decision support and predictive analytics. While usability and productivity issues with EHRs have been well documented, there are significant untapped opportunities to optimize the EHR and health IT. In this whitepaper, PatientKeeper outlines a vision for the future of health IT through the next decade, which includes New data-driven approaches that leverage the clinical information being captured by the EHR to improve patient outcomes and reduce physician burnout, Optimized communication between physicians, nurses and ancillary staff to produce better patient outcomes as efficiencies improve, Better interoperability to improve care coordination and inspire opportunities for ideas like telemedicine to alleviate physician shortages

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Improve Clinical Workflow, Reduce Costs with Purpose-Built Devices for Healthcare

whitePaper | February 6, 2020

Improving telehealth success with Healthcare specific devices. One of the primary challenges faced by clinicians with telehealth appointments is effectively and efficiently bringing both parties together without any breakdown in communication. Therefore, it's imperative that the hardware being utilized can support excellent audio with noise cancelling features, hi-res video and integrated hi-def cameras - without these items’ physicians are left with a good idea of the issue at hand but no way to implement.

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Testing the EMR and Beyond

whitePaper | October 5, 2021

At every stage of a patient’s well-being, different forms of technology and software support the expansion of better healthcare. As the reliance on technology grows, ensuring that these lifesaving systems don’t break under the strain is imperative. To keep operations running smoothly, healthcare IT professionals must perform regular and exhaustive testing. Fortunately, the introduction of automation, robotics, and artificial intelligence (AI) has made testing easier to deliver. In this eBook, you will discover how these technological developments help optimize processes, integrate workflows, and improve the performance of systems and medical devices.

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Spotlight

Southeast Alabama Medical Center

Since opening its doors in 1957, Southeast Alabama Medical Center has, through advanced treatment and technology, provided for the changing healthcare needs of the growing communities it serves which includes about 600,000 residents neighboring communities and counties of Southeast Alabama, Southwest Georgia and the Florida Panhandle. Our progress represents the culmination of distinguished service by dedicated board members, physicians, employees and volunteers, and a supportive community.

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