Brand Integration in Healthcare Marketing

June 13, 2017

Try this simple test. Look at a cross-section of your marketing deliverables – your brand promise, website, Facebook page, online display ads, video content, and graphics. Now, ask yourself; If you cover up the logos, do all of these things look and feel like the same brand? Do the various pieces support the same brand promise? If you answered yes, then you’re on the right track to successfully integrate your marketing communications. If the answer is no, it may be time to put tools in place to develop a more consistent and unified brand. In this white paper, we’ll discuss how to successfully integrate a brand to ensure consistent messaging across your various campaigns.

Spotlight

Holisticare Hospice

Hospice is a type of care and a philosophy of care that focuses on the palliation of a terminally ill patient’s symptoms. These symptoms can be physical, emotional, spiritual or social in nature. Hospice care is provided to people that have a limited life expectancy and choose comfort and relief from pain and other symptoms. From its inception, the mission of Holisticare Hospice has been to ensure that end-of-life care envelops the patient, their caregivers, and their families with spiritual and physical comfort. Forgoing curative treatment and opting for a palliative approach allows hospice care to be provided where the patient lives, surrounded by family and friends with the support of experienced healthcare professionals.

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Holisticare Hospice

Hospice is a type of care and a philosophy of care that focuses on the palliation of a terminally ill patient’s symptoms. These symptoms can be physical, emotional, spiritual or social in nature. Hospice care is provided to people that have a limited life expectancy and choose comfort and relief from pain and other symptoms. From its inception, the mission of Holisticare Hospice has been to ensure that end-of-life care envelops the patient, their caregivers, and their families with spiritual and physical comfort. Forgoing curative treatment and opting for a palliative approach allows hospice care to be provided where the patient lives, surrounded by family and friends with the support of experienced healthcare professionals.

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