Debunking 10 Common Digital Marketing Myths in Healthcare

December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

Spotlight

Aesynt

At Aesynt, we’re leading the journey to perfect medication management by pioneering a new path— one that optimizes both labor and drug expenses across the enterprise for all forms of medications, allowing our healthcare partners to dramatically reduce costs and improve patient safety. Grounded by our strategic vision, we enable our healthcare partners to integrate, automate and manage medication preparation and delivery system-wide through the industry’s most comprehensive medication management portfolio.

Other Infographics
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Most Popular Healthcare Supply Chain Trends for Next Five Years

Infographic | August 29, 2022

It’s critical that we drive digitization of supply chains, because without it, there will be no transparency; and without transparency, there will be no accountability.

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Supply Chain Management Solutions

Infographic | April 17, 2023

Businesses must recognize the importance of effective supply chain management solutions in order to optimize their operations and improve their bottom line. Explore the latest trends and solutions in supply chain management, along with the need for effective supply chain management solutions in the healthcare industry

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TOP HEALTHCARE TRENDS 2022

Infographic | January 21, 2022

Enhanced data capabilities, conversational AI, and interoperability enable connected care

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Future Gazing: Healthcare in 2021 and Beyond

Infographic | October 25, 2021

During the covid-19 crisis, any healthcare provision not directly related to the pandemic moved online. This has set off an unprecedented wave of digital transformation. Metrics tell an impressive story of innovation, where the prevalence of remote care ballooned. The plugged-in society of 2021 is more primed than ever for a paradigm shift that will see the home overtake the hospital as a venue for healthcare delivery.

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The state of healthcare communications

Infographic | October 5, 2021

What are the trends, challenges, and predictions for the future of healthcare communications?Tofind out, we surveyedhundreds ofhealthcare professionals in July 2021fromhospitals and health systems nationwide and found three major takeaways: 1)Communication via unsecure or personalcommunication tools is a concern 2)Clinician burnout has increasedas a result ofthe COVID-19 pandemic.Improved communication could help address the risk 3)New communicationtechnologies are on the horizon. Download the infographic for more information and statistics on the three major takeawaysfrom the2021State of Healthcare Communications report.

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Health care trends report

Infographic | May 11, 2022

Allegion’s latest research examines the trends and challenges impacting today’s health care facilities, and how things have evolved during the past five years.

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Spotlight

Aesynt

At Aesynt, we’re leading the journey to perfect medication management by pioneering a new path— one that optimizes both labor and drug expenses across the enterprise for all forms of medications, allowing our healthcare partners to dramatically reduce costs and improve patient safety. Grounded by our strategic vision, we enable our healthcare partners to integrate, automate and manage medication preparation and delivery system-wide through the industry’s most comprehensive medication management portfolio.

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