USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

St. Jude Medical

St. Jude Medical is now Abbott. We are a global medical device manufacturer dedicated to transforming the treatment of some of the world’s most expensive epidemic diseases. We do this by developing cost-effective medical technologies that save and improve lives. St. Jude Medical provides safe and effective technologies that are of the highest quality-and that quality is something we take very seriously because we know patients around the world rely on our technologies. Our approximately 18,000 employees are passionate in their commitment to this priority.

OTHER WHITEPAPERS
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Accelerating the Healthcare Mainframe to the Speed of DevOps

whitePaper | September 23, 2022

Many of the largest healthcare organizations rely on the mainframe to run their businesses and safeguard a wealth of sensitive data, from patient records to billing information, but why is the mainframe the platform of choice for so many?

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How two organizations got compliant and stay audit-ready all year long

whitePaper | August 25, 2022

Healthcare organizations need to be prepared to transition to lease accounting standards (ASC 842, IFRS 16 or GASB 87), and ideally, have a plan for compliance before adoption dates kick in.

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2022 Global Predictions Whitepaper

whitePaper | January 14, 2022

In the past year, more than nine billion doses of coronavirus vaccines have been administered, in at least 197 countries worldwide according to the BBC and Oxford University.

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NowCoping with healthcare's talent shortage — 10 must-reads

whitePaper | December 10, 2022

Healthcare’s workforce is in crisis. Waves of employee departures amid a once-in-a-century public health crisis have left hospitals all over the nation scrambling to fill critical roles across the enterprise.

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A vision for Medical Affairs in 2025

whitePaper | March 11, 2023

As innovation transforms the healthcare landscape, science and data are becoming the foundation for pharma to meet its obligations to patients and customers—and realize commercial opportunities.

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Three Challenges Facing Study Start Up and the Low-Code Automation Solution

whitePaper | November 24, 2022

The life sciences industry has been exploring ways to accelerate the study start up process for well over a decade. The industry has long understood the value behind faster clinical trials: the sooner clinical trial results can be delivered to agencies

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Spotlight

St. Jude Medical

St. Jude Medical is now Abbott. We are a global medical device manufacturer dedicated to transforming the treatment of some of the world’s most expensive epidemic diseases. We do this by developing cost-effective medical technologies that save and improve lives. St. Jude Medical provides safe and effective technologies that are of the highest quality-and that quality is something we take very seriously because we know patients around the world rely on our technologies. Our approximately 18,000 employees are passionate in their commitment to this priority.

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