Embracing consumerism: Driving customer engagement in the healthcare financial journey

December 5, 2018

In an increasingly competitive and consumerdriven healthcare marketplace, it’s no surprise that providers are working harder to acquire and retain customers. Higher out-of-pocket expenses combined with more choice and control in when and where consumers receive care are driving more retail-like shopping behavior. As a result, healthcare organizations are looking for ways to slow or stop customer churn, drive audience engagement and redefine how they interact with their customers instead of seeing them through a clinical transactional lens.

Spotlight

Sun Life Family Health Center

Sun Life Family Health Center is the largest primary care provider in Pinal County, Arizona. Governed by a Board of Directors representing the patients and communities served by the organization, Sun Life serves over 46,000 patients, 30% of whom are children; over 50% have incomes below 200% of the federal poverty level. What makes us different is our unfailing concern for the well-being of our patients, and our willingness to provide the best possible experience for every person that walks through our doors.

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Spotlight

Sun Life Family Health Center

Sun Life Family Health Center is the largest primary care provider in Pinal County, Arizona. Governed by a Board of Directors representing the patients and communities served by the organization, Sun Life serves over 46,000 patients, 30% of whom are children; over 50% have incomes below 200% of the federal poverty level. What makes us different is our unfailing concern for the well-being of our patients, and our willingness to provide the best possible experience for every person that walks through our doors.

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