11 Steps to Effectively Market Primary Care Services

November 8, 2017

As a result of The Affordable Care Act and healthcare systems looking to form Accountable Care Organizations (ACO), many private practices are being acquired by hospitals to create a network of physicians and facilities. These acquisitions and market consolidations mean that referral channels are tightening and market share depends largely on primary care capacity and resources. At the same time, there is now growing competition for primary care services with pharmacies offering basic care for the same cost as a co-pay. In this white paper, we will discuss the increasing role of primary care in patient wellness, the power of consumer choice in healthcare, and how to market primary care services.

Spotlight

Beaumont Hospital

Beaumont Hospital incorporating St. Joseph's Hospital, Raheny is the principal teaching hospital for the Royal College of Surgeons in Ireland. Beaumont is the Lead Hospital of the RCSI Hospital Group, which includes; Connolly Hospital, Rotunda Hospital, Monaghan Hospital, Louth County Hospital Dundalk and Our Lady of Lourdes Hospital Drogheda.

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Beaumont Hospital

Beaumont Hospital incorporating St. Joseph's Hospital, Raheny is the principal teaching hospital for the Royal College of Surgeons in Ireland. Beaumont is the Lead Hospital of the RCSI Hospital Group, which includes; Connolly Hospital, Rotunda Hospital, Monaghan Hospital, Louth County Hospital Dundalk and Our Lady of Lourdes Hospital Drogheda.

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