2017 Hospital Marketing Trends

whitePaper | July 22, 2022

Once considered novel, it is now widely accepted that Social Determinants of Health (SDoH) such as financial stability, health literacy, race, and ethnicity influence up to 80% of health outcomes.

whitePaper | August 25, 2022

As the market enters the post-pandemic era, payers and providers are tasked with providing a customer and employee experience that keeps pace with that offered by a new wave of digital-native challengers.

whitePaper | September 19, 2022

The volume of data and its pace of accumulation is only increasing. Almost every day, up to 2.5 quintillion bytes of data is created by humans, edge, IOT devices, and machines, according to Domo.

whitePaper | August 17, 2022

Medical Affairs and medical science liaisons (MSLs) are highly visible and important roles that have faced significant obstacles in recent years trying to engage healthcare providers.

whitePaper | June 20, 2023

This strategic outlook lays out a vision for health and healthcare in 2035, formed of four main strategic pillars with equity as the foundational goal.

whitePaper | July 7, 2022

Between the impact of the COVID-19 pandemic, the progressive shift to a cookieless world, and additional factors turning digital marketing