ENGAGING WITH TODAY’S EMPOWERED HEALTHCARE CONSUMER
With the landscape forever shifted by healthcare reform and rising consumerism, healthcare companies are searching for effective and innovative ways to reach, engage and convert their newly empowered prospects and members. Watch this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork. In today’s world where healthcare information is quickly accessible and seemingly ubiquitous with smartphones and tablets, addressing health concerns is no longer confined to a doctor-and-patient discussion behind closed doors.