BEYOND THE EHR: CULTIVATING PATIENT ENGAGEMENT & LOYALTY THROUGH CRM
Many healthcare organizations initially looked to their EHRs and patient portals to support patient engagement, but are now realizing these technologies are not the complete answer. But if they're not, then what is? Enter Customer Relationship Management (CRM) systems, relationship-based, patient-facing technologies designed to deepen patient relationships across the care continuum and boost patient loyalty. When integrated together, EHRs and CRM systems can help hospitals and health systems achieve true patient engagement.