Sony launches new B-to-B wearable and mobile health technology platform

Electronics company Sony is jumping into the mobile health technology market, offering a business-to-business wearables solution to rival consumer-facing devices like Fitbit and the Apple Watch. The company launched a platform, called mSafety, that combines a connected wearable device, a wristwatch, with a cloud-based backend solution to provide payers, health systems, and app developers a ready-made platform to build remote health monitoring and mobile health applications. Sony debuted the mSafety platform at the Connected Health Conference in Boston and plans a formal rollout of the solution in 2020. While the electronics giant offers medical technology for operating rooms and medical imaging, this is the company's first foray into mobile health and wearables. Sony is taking a different approach than Apple as the Apple Watch is a consumer-facing product. Sony's platform is a business-to-business solution that industry partners can leverage to build out and scale their own applications, according to the company.