Pine Belt Dermatology grows patient volume by 40% with marketing software

Pine Belt Dermatology and Skin Cancer Center, which has five locations throughout Mississippi, opened in November 2014. It is a new healthcare provider organization. Pine Belt did not have a quality website built for the practice, and initially went out only looking for a solution to that problem. "But we also knew we needed a strong web presence because we were competing against a local medical conglomerate that had been in business in the area since the 1950s," said H. Chase Dickson, marketing director and OIG compliance officer at Pine Belt Dermatology. "This presented a serious problem since we were a standalone practice at the time, not affiliated with any of the service area's hospital systems." Initially, Pine Belt Dermatology was just trying to establish a web presence so patients could find it on Google.