Morgan Stanley sizes up Apple's healthcare opportunity, predicts $15B to $300B by 2027

Morgan Stanley, Apple | April 09, 2019

A recent report from Morgan Stanley estimates that Apple’s market opportunity in healthcare could be as high as $313 billion in 2027 — or as low as $15 billion. The 50-page report, aimed at investors, makes the case for the various ways in which Apple could become an even more serious player in the healthcare sector, in light of trends like value-based care and the consumerization of healthcare. “We believe the shift to consumer-centric healthcare requires empowering the consumer and changing consumer behavior,” the report states. “Many large tech platforms rely on maximizing consumer experience and engagement. As a result, they've developed a deep understanding of net promotor scores (NPS) and user conversion. We'd argue that technology companies are better equipped to influence the consumer than healthcare companies.”

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