At one OB/GYN practice, a patient portal drives engagement, reduces collection time

Austin Area Obstetrics, Gynecology and Fertility OB/GYN had a major problem with turnaround time for phone calls, as the practice had more phone calls coming in than resources available to return the calls in a reasonable amount of time. Additionally, the practice was spending an unnecessary amount of time in the rooms obtaining basic intake information that could easily be provided by the patients if they were able to enter their health history online prior to the appointment. This extra step of gathering basic information cost valuable time that could be spent on the reason for the visit, often causing the appointment to extend beyond the allotted time, creating a backlog and unnecessary wait times. “We needed to find a way to improve efficiency during the appointment to allow physicians to see more patients per day without being bogged down in data entry,” said Jinous Rouhani, CEO of Austin Area Obstetrics, Gynecology and Fertility OB/GYN. “Additionally, we encountered data entry errors from outdated driver’s licenses and other invalid demographic details, such as health insurance, which caused delays in burdens such as returned mail, delayed claim payments and increased patient balances.”

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