58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major Improvements

The platform for Brand Verified Answers in search, announced new research on the digital maturity of the healthcare sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400 marketing decision makers from organizations across the United States including 100 healthcare and pharmaceutical marketing decision makers. The study reveals that healthcare appears to lag behind other verticals in brand management, with a majority (62%) of respondents stating that large improvements are required in their monitoring of patient engagement on off website sources.

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