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Why Blues plans, Health Care Service Corporation are teaming up to fight hunger

February 04, 2019 / Jacqueline Renfrow

The Health Care Service Corporation (HCSC) and Blue Cross Blue Shield (BCBS) Institute have teamed up to bring healthy food delivery options to those living in food deserts. The partnership has debuted foodQ, which offers affordable meals delivered to a participant’s home. The program aims to improve health outcomes for people with chronic conditions, particularly those conditions which are diet related. Ultimately, the partnership signifies the growing trend of prevention being initiated by insurance companies and other payers in an effort to reduce emergency room visits, hospital admissions and costs.