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SSCG Media Group Launches of ChannelDX™, a Media Channel Planning Tool for Healthcare Professionals

November 23, 2020 / Ankur Saini

SSCG Media Group, one of the business' biggest healthcare media arranging and purchasing organizations, reported the dispatch of ChannelDX™, a media channel arranging device zeroed in on healthcare experts (HCPs). It was co-created as a team with Nielsen. ChannelDX™ will empower SSCG planners to recognize the ideal channel blend for customer crusades, improve the proficiency of venture systems, and drive long haul results for drug and healthcare brands. ChannelDX™ covers an expansive scope of HCP strengths over a wide choice of media channels, including computerized and arising media types, making it the first of its sort.


Until this point in time, partnered channel arranging devices have just existed for standard purchaser brands. This has left a void in the capacity for healthcare advertisers to use robotization to additionally improve channel blend for brands focusing on HCPs. By working with Nielsen, SSCG built up an exclusive, information driven apparatus that considers the change of information sources into significant bits of knowledge for more powerful arranging.


"We're thrilled to be bringing the large-scale, proprietary HCP media intelligence and insight from SSCG Media Group together with the software-driven intelligence from Nielsen to offer this unique industry first. Now more than ever, agencies and clients need this level of cross-channel rigor as the media landscape becomes ever more complex, and as our quest to understand and impact HCP behavior becomes more intensified," says Debbie Renner, CEO, SSCG Media Group.


"In today's environment, advertisers and agencies have a greater need for flexible products that are customizable and deliver on key business objectives," said Jay Wofsy, SVP, Planning and Ad Intel, Nielsen. "We are excited about our relationship with SSCG Media Group as we are marrying our technology with their first-party data to help solve key business challenges. The new solution allows for better strategic planning that offers a view of multiple planning scenarios based on market insights, investment and campaign objectives for more refined channel and budget allocation."


ChannelDX™ intends to adjust crusade targets with what spurs HCPs to draw in with or utilize explicit media channels for proficient purposes. The instrument ingests data about brand procedure, target crowd and channel abilities, including publicizing sway, successful venture levels and most extreme reach. ChannelDX™ figures out which diverts are best in accomplishing brand destinations, alongside the impressions expected to successfully drive commitment. This permits SSCG media organizers to recognize the purpose of consistent losses for paid media channels, eventually helping in how all out media financial plan should be apportioned over each channel. In general, ChannelDX™ will help answer numerous significant inquiries for customers focusing on HCPs, and advise more brilliant, information driven proposals.


About SSCG Media Group:

As the Media Center of Excellence for Omnicom Health Group, one of largest and most diversified global healthcare advertising and communications networks in the world, SSCG is dedicated to building connections between healthcare providers (HCPs), patients, and important life-science brands by pioneering innovative media strategies that encourage meaningful conversations and drive better patient outcomes. SSCG's core media service offerings include Audience Development, Media Strategy, Planning, Buying of Non-Personal Promotion (NPP), Research & Strategic Insights and Data & Analytics. As part of OHG's Best of Health™ network, SSCG has access to talent, tools and technology that accelerates brand growth for Pharmaceutical clients.