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Pulsar and Sermo Partner to Create Healthcare's First 360° View of Online Medical Conversations

September 10, 2019 / PR Newswire

Pulsar, the leading healthcare insight and social listening solution, is enhancing their TRAC social listening tool with an additional data stream powered by Sermo's 5.5M global medical conversations from their secure, anonymous physicians-only social platform. This exclusive partnership provides a comprehensive and actionable view of medical conversations occurring online. Pulsar's solution boasts healthcare-specific AI modules and analytics frameworks, and the company's new partnership with Sermo extends Pulsar's solution set into medical data sources. By integrating Sermo's primary data straight into Pulsar's flagship insights and social listening tool TRAC, marketers and researchers now have never-before-seen access to doctors' online conversations for better marketing and insight generation.