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Planned Parenthood Expands Entrance into Digital Health

November 21, 2019 / Tracey Walker

Planned Parenthood has continued its entrance into digital health with its new reproductive services finder app. Planned Parenthood Direct, an app that offers birth control and UTI treatment, is now available in more than half the country 27 states and the District of Columbia and will be live in all 50 states by the end of 2020. With the app, users can request birth control pills be delivered to their door, get a prescription for UTI treatment sent to a nearby pharmacy, learn about different methods of birth control, or make an appointment at a Planned Parenthood health center.  Earlier this year Planned Parenthood launched Roo, a text chat enabled app to help provide women, aged 12 to 19 years, with information regarding puberty, relationships, and sexual health.“Planned Parenthood has been dedicating more of its budget to digital services,” says Danielle Bradnan, analyst at Lux Research, a provider of tech-enabled research and advisory services, located in Boston.&n...