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Healthcare Lacks Defined Digital Strategy

November 22, 2019 / Tracey Walker

Digital transformation is progressing slowly, and firms are often unsure which direction to move in, according to a new study. The aim of the study, Digital Health Trend Study, published by global strategy and marketing consultancy Simon-Kucher & Partners, was to understand the current development state of digital strategies and to find out if companies only talk about it, or have already implemented it. For the study more than 120 managers from the pharma and medtech industries were surveyed worldwide in August and September 2019. The study found that 59% of pharma, medtech, and consumer healthcare companies still lack a fully defined digital strategy, according to the study. Healthcare companies define their strategies using different models. In 56% of cases, a dedicated digital team defines the strategy, while in another 42%, a new or existing commercial team takes on this role.