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Facebook creeps into the digital healthcare industry

October 31, 2019 / Saima Salim

Facebook, the leading social media giant is slowly trying to enter the healthcare market. The company is soon launching a tool called ‘Preventive Health’ that will prompt users to go for regular health checkups and even connect them to relevant providers. Dr. Freddy Abnousi is leading the new service, who is also serving as the head of the company’s healthcare research. Facebook is also collaborating with the American Cancer Society, the American College of Cardiology, the American Heart Association, and the Centers for Disease Control and Prevention for the new tool. According to a newsroom post by Facebook, the social media giant is working on several digital prompts that will encourage users to get standard tests that are essential for their specific age.