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Cleveland Clinic, Kaiser Permanente throw support behind proposal to require prices in TV drug ads

December 18, 2018 / Tina Reed

Some major health systems and trade groups threw their weight behind a Trump administration proposal which would require pharmaceutical companies to include the list price of their drugs in TV ads targeted at consumers. The public comments come after CMS announced a proposal earlier this year to require drug companies to include the 30-day list price of drugs in direct-to-consumer television ads for certain prescription drugs and biological products reimbursed through Medicare or Medicaid. Nearly 100 public comments were submitted by the deadline yesterday. Cleveland Clinic and Kaiser Permanente were among large healthcare players calling a list price in advertisements an "appropriate price metric" while calling for more stringent requirements than CMS proposed. Their suggestions included extending the rule beyond television ads to all direct-to-consumer advertising.