The kind of healthcare marketing that people understand
May 13, 2019 / Mark Viden
The healthcare industry is in the midst of a revolution as we pivot away from so-called sick care and embrace preventative care, shifting our attention from illness to wellness. Amidst this paradigm change, digital capabilities have given rise to more seamless experiences, and an influx of new data means we can now get more patient-centric than ever before. As those who help shape customer experience in this case, patient experiences we have a tremendous opportunity to leverage the new landscape and the current wellness boom to re-imagine how healthcare feels for patients everywhere.