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Blue Cross NC, Cambia Health Solutions enter 'strategic affiliation'

March 12, 2019 / Paige Minemyer

Blue Cross and Blue Shield of North Carolina and Cambia Health Solutions will enter a strategic affiliation to unite under shared goals and management structure. Though the two partners aren’t calling the deal a merger, Blue Cross NC and Portland, Oregon-based Cambia will share management, administration and other corporate services under Cambia’s brand, the companies announced Tuesday afternoon. Blue Cross NC CEO Patrick Conway, M.D., will become CEO of Cambia under the new structure. Cambia’s board will keep nine of its current members and add 10 representatives from Blue Cross NC, while the Blues insurer will keep its existing board, according to the announcement. Current Cambia CEO Mark Ganz will transition to director of the company’s board. The goal of the tie-up is to allow for continued flexibility in local markets while having the ability to combine investments in new technology and other innovation. “We have to do something different to make heal...