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Apple, Aetna collaborating on new Watch-driven wellness rewards program

January 29, 2019 / Dave Muoio

This morning Aetna (which was recently acquired by CVS) and Apple announced a new wellness program that will leverage health data, a custom app and the Apple Watch. Called Attain by Aetna, the voluntary program will deliver personalized health goals, recommendations and rewards based on members’ daily activity. “From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise by keeping up with their kids — we designed Attain for everyone,” Dr. Alan Lotvin, EVP of transformation for CVS Health, said in a statement.  “We understand that you don’t need to be a personal trainer or work out several hours a day to be healthier. We’re designing Attain to be personalized and clinically relevant to where each individual is in their health journey. This is an ambitious challenge, and we will adapt and improve over time to create the best experience for our members.”