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PwC’s 2019 trend to watch: Healthcare’s becoming more like the broader economy

December 11, 2018 / Paige Minemyer

Healthcare was long considered an outlier compared to the rest of the economy, but it’s now behaving more in line with other industries—and that’s driving the trends to watch in 2019, according to a new report. PricewaterhouseCoopers released its annual list of industry issues to track in the coming year, and the overarching theme is that the “new health economy” is finally beginning to take flight. Ben Isgur, leader of PwC’s Health Research Institute, told FierceHealthcare that there are several factors driving healthcare’s burgeoning economic transformation. For one, most major corporations have a healthcare presence, especially as technology and digital platforms take on an even greater role in care delivery.