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The lines that define healthcare industry segments are blurring, but what will be the result?

April 17, 2018 / LISA SUENNEN

Some of you may remember that old Calvin and Hobbes cartoon where Calvin builds a “Transmogrifier.” Basically, it’s a magical cardboard box that, when you step into it, allows you to turn yourself into anything you want to be. Well, it seems that, after decades of ignoring each other unless absolutely necessary, all sorts of healthcare companies are lately shedding their fear of strangers and walking willingly into the Transmogrifier. While I am often whining that it seems nothing ever really changes in the healthcare field, it’s actually not true at all.  Take a giant step back and you can see, and particularly acutely right now, that all of the major players are undergoing major material changes in how they define themselves and what they offer to the market.