Forrester Total Economic Report Shows a 405% ROI on 6sense

| July 15, 2019

article image
Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.
Become a contributor

Spotlight

Geisinger Health Plan

Geisinger Health Plan, a not-for-profit health maintenance organization (HMO), serves the health-care needs of members in 43 counties throughout central and northeastern Pennsylvania. Begun in 1985, the Health Plan has steadily evolved into one of the nation's largest rural HMOs by providing high quality, affordable health-care benefits…

Spotlight

Geisinger Health Plan

Geisinger Health Plan, a not-for-profit health maintenance organization (HMO), serves the health-care needs of members in 43 counties throughout central and northeastern Pennsylvania. Begun in 1985, the Health Plan has steadily evolved into one of the nation's largest rural HMOs by providing high quality, affordable health-care benefits…

RELATED ARTICLES