CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

| August 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements of trustworthiness, and integrating consent exchanges into CX. In Part 3, we ponder how — and if — (content) marketers can (re)build trust among customers and prospects. Here are two other things we know: First, a general decline in brand trust becomes utterly devastating as data regulations and shifting consumer attitudes about privacy institute a battle among firms for increasingly scarce and therefore more precious personal data.
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Practo

Practo is the world's leading healthcare platform that connects millions of patients with hundreds of thousands of healthcare providers around the world and helps people make better healthcare decisions. Practo provides a singular platform that helps consumers with all their healthcare requirements – from finding the healthcare provider to booking an appointment, online doctor consultation, getting their tests done and even ordering medicines.

Spotlight

Practo

Practo is the world's leading healthcare platform that connects millions of patients with hundreds of thousands of healthcare providers around the world and helps people make better healthcare decisions. Practo provides a singular platform that helps consumers with all their healthcare requirements – from finding the healthcare provider to booking an appointment, online doctor consultation, getting their tests done and even ordering medicines.

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