To simplify marketers’ ways of planning, activating, and measuring their Direct-to-Consumer (DTC) and Healthcare Provider (HCP) campaigns, Lasso and Xandr have just announced their strategic partnership. Lasso is well known as the first and only Omni channel platform for healthcare analytics and marketing.
Sale rep, patient touchpoints, a physician has been dramatically disrupted by the COVID-19 pandemic. This made the healthcare industry quickly adopt online resources, tools, and communication. To adapt to it, healthcare and pharmaceutical companies had to significantly increase their digital advertising budget.
They also have to make sure to return on this investment. For this, the company has to reach out to an audience measurably and cost-effectively. Lasso solves this by providing streamlining solutions for media planning, measurement, activation across social, programmatic, email, and connected TV.
Proprietary identity solution of Lasso and programmatic infrastructure Xandr have together made the new standard for HCP marketing. On their target list, various healthcare marketers can match 99% of HCPs now. And, this would make the actively reach, through tailored messaging, an average of 80% of targets. Then, without any additional cost, physician-level reporting can be built into every HCP campaign daily.
Built-in measurement capabilities and advanced reporting make the marketers see the real-world impact campaigns in the platforms themselves without leaving. To script performance, Lasso correlates ad exposure and separates the net influence of operations by comparing unprotected populations to a pre-defined controller group.
Lasso associates with the Xandr Invest DSP for its influential machine learning-based optimization tools, completely customizable API architecture, and straight connections to best media publishers and suppliers. This corporation highlights the constant variation of the spending through the Invest DSP platform, which produced 45% in the U.S. in 2020.
Lasso is well-known as the most comprehensive platform for healthcare analytics and marketing globally. In-house expertise and modern technology make Lasso provide effective one-stop solutions for marketers for seamless media planning, activation, and measurement. The company has offices in New York, NY, and Austin, Tx.
Xandr is a premium advertising platform for the global marketplace. The data-enabled technology platform of Xandr, including Xandr Monetize and Xandr Invest, enhances return on investment for both sellers and buyers.