HEALTH TECHNOLOGY
Xandr | March 02, 2021
To simplify marketers’ ways of planning, activating, and measuring their Direct-to-Consumer (DTC) and Healthcare Provider (HCP) campaigns, Lasso and Xandr have just announced their strategic partnership. Lasso is well known as the first and only Omni channel platform for healthcare analytics and marketing.
Sale rep, patient touchpoints, a physician has been dramatically disrupted by the COVID-19 pandemic. This made the healthcare industry quickly adopt online resources, tools, and communication. To adapt to it, healthcare and pharmaceutical companies had to significantly increase their digital advertising budget.
They also have to make sure to return on this investment. For this, the company has to reach out to an audience measurably and cost-effectively. Lasso solves this by providing streamlining solutions for media planning, measurement, activation across social, programmatic, email, and connected TV.
Proprietary identity solution of Lasso and programmatic infrastructure Xandr have together made the new standard for HCP marketing. On their target list, various healthcare marketers can match 99% of HCPs now. And, this would make the actively reach, through tailored messaging, an average of 80% of targets. Then, without any additional cost, physician-level reporting can be built into every HCP campaign daily.
Built-in measurement capabilities and advanced reporting make the marketers see the real-world impact campaigns in the platforms themselves without leaving. To script performance, Lasso correlates ad exposureand separates the net influence of operations by comparing unprotected populations to a pre-defined controller group.
Lasso associates with the Xandr Invest DSP for its influential machine learning-based optimization tools, completely customizable API architecture, and straight connections to best media publishers and suppliers. This corporation highlights the constant variation of the spending through the Invest DSP platform, which produced 45% in the U.S. in 2020.
About Lasso
Lasso is well-known as the most comprehensive platform for healthcare analytics and marketing globally. In-house expertise and modern technology make Lasso provide effective one-stop solutions for marketers for seamless media planning, activation, and measurement. The company has offices in New York, NY, and Austin, Tx.
About Xandr
Xandr is a premium advertising platform for the global marketplace. The data-enabled technology platform of Xandr, including Xandr Monetize and Xandr Invest, enhances return on investment for both sellers and buyers.
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HEALTH TECHNOLOGY
Sonasoft | August 19, 2021
Sonasoft Corp. (OTCQB: SSFT) has executed a strategic partnership with Information Visibility Technology (IVT), a pioneer in healthcare information technologies. IVT will be leveraging Sonasoft’s AI engine, SAIBRE, to uncover key business insights and intelligence. “This is a great fit for our new SAIBRE AI engine,” says Mike Khanna, Sonasoft’s CEO. “IVT’s expert domain knowledge combined with SAIBRE brings a new approach, allowing us to rapidly prototype and deploy cost saving solutions to the healthcare space.”
IVT and Sonasoft will initially collaborate on deploying two AI bots to reduce the inflexibility often found in healthcare solutions. These include an inventory management bot for supply and demand forecasting and a dynamic pricing bot to move away from contract pricing, which dominates today’s healthcare industry.
“Our partnership with Sonasoft creates an ideal approach to solving supply chain and distribution issues that are endemic in the industry and exacerbated by the ongoing pandemic,” says Chris Shaw, co-founder at IVT. “Combining our knowledge and experience in healthcare and data analytics will provide deep visibility which will lead to significant cost reductions for our customers in a highly competitive marketplace.”
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HEALTH TECHNOLOGY
Signify Health | December 21, 2020
Signify Health, a leading worth based healthcare stage enabled by advanced examination, innovation and cross country healthcare networks, today reported that its supplier accomplices in the Center for Medicare and Medicaid Innovation (CMMI) Bundled Payment for Care Improvement Advanced (BPCI-A) program have chosen a bigger arrangement of packs to take an interest in for the rest of the program (2021-2023) than they did in 2020. Signify Health's experience and input from suppliers show that obligation to the program stays solid.
"The world has changed a lot since 2013 when a group of providers accepted CMMI's invitation to try a radically different approach to better coordinate care and reduce expenditures while improving the quality of that care," said Kyle Armbrester, Signify Health CEO. "Fast forward to today and these early pioneers are leaning in and fueling the next phase of growth with new entrants, including commercial plans and employers. Thanks to CMMI's work to lay the foundation, we have a proven model that both government and commercial payors can use to accelerate the transformation from fee-for-service to value-based care."
As a danger sharing convener in the BPCI-A program, Signify Health accomplices with Acute Care Hospitals (ACHs) and Physician Group Practices (PGPs) to encourage joint effort among suppliers sharing responsibility for improving results. As scenes of care keep on grabbing hold in broad daylight and private worth based health programs, Signify foresees the complete volume of clinical consideration oversaw through groups will quicken.
In a huge change from earlier years for the rest of the BPCI-A program, CMMI expected members to choose from eight classifications of care, alluded to as clinical help line groupings, that each incorporate different packs. In general, Signify's supplier accomplices chose more clinical packs under the new necessity, expecting a more prominent measure of monetary danger while guaranteeing that patients keep on getting excellent consideration.
Whenever groups are chosen, Signify Health's group works with suppliers to forestall unfavorable occasions, improve care quality, kill overabundance cost, and push quiet recuperation toward home by applying a model that tends to patients' all encompassing clinical, social, and conduct needs. Furthermore, by giving complex investigation, demonstrating and profound nearby market experiences, Signify upholds BPCI-A members' consideration overhaul endeavors to improve a patient's consideration venture from clinic release to home.
To additionally educate the future regarding scene of care installment programs in Medicare, Signify Health as of late drew in Leavitt Partners to meet an autonomous board of health strategy specialists to offer approach suggestions that fortify and extend these models. The proposals radiating from this warning cycle will be made freely accessible in the main quarter of 2021.
"For voluntary alternative payment programs to be successful, they must attract as many participants as possible," added Armbrester. "We believe that policies that minimize uncertainty and offer pricing stability for providers accepting financial risk are critical to the program's continued and long-term success."
Signify is expanding on its involvement with the BPCI-A program to plan scenes of care programs that address the issues of business health plans, for example, Regence, and bosses, for example, the State of Connecticut. Signify can offer an assortment of scene compromise and installment alternatives to oblige the shifting requirements and capacities of payors and suppliers. For instance, the organization's new procurement of PatientBlox will quicken the Company's planned supplier installment abilities by utilizing blockchain innovation.
About Signify Health
Signify Health is a leading healthcare platform that leverages advanced analytics, technology, and nationwide healthcare provider networks to create and power value-based payment programs. Our mission is to transform how care is paid for and delivered so that people can enjoy more healthy, happy days at home. Our solutions support value-based payment programs by aligning financial incentives around outcomes, providing tools to health plans and healthcare organizations designed to assess and manage risk and identify actionable opportunities for improved patient outcomes, coordination and cost-savings. Through our platform, we coordinate what we believe is a holistic suite of clinical, social, and behavioral services to address an individual's healthcare needs and prevent adverse events that drive excess cost, all while shifting services towards the home.
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