Healthcare and life sciences companies face the difficult challenge of balancing the needs of the customer with the reality of doing business today. Macroeconomic conditions like inflation, supply chain issues, labor shortages, and sustainability have disrupted business as usual for this industry.
When companies understand their customers better, they are more equipped to unlock efficiencies that reduce costs, increase productivity, and deliver more personalized experiences. And in healthcare, that means healthier people and more lives saved.