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EVENTS

SiriusDecisions 2019 Technology Exchange
SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE
December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

SiriusDecisions Roadshow New York
SIRIUSDECISIONS ROADSHOW NEW YORK
September 10-10, 2019
The future of the b-to-b buyer experience: Account-based, digital and human. Marketing and sales have a new challenge in b-to-b: How to transform the power of technology into a compelling experience that’s online and automated but also personal and meaningful. Learn what high performing companies do...

SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

RELATED NEWS


Despite specialists reporting high levels of burnout, it appears the levels among primary care providers surpassed that of specialists. In fact, primary care providers in the U.S. have near 80% burnout levels, according to a recent survey by InCrowd, a Massachusetts-based life science market company and innovator. The burnout level estimate is nearly double the 43.9% level reported in a study from the American Academy of Family Physicians in March. The alarming persistence of physician burnout o...

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While the lack of uniform healthcare system in the US means that many end up paying extortionate fees for essential medication, fixed prescription charges in the UK mean that medicines are generally more affordable and accessible than in other industrialized countries. It comes to light after new research has been published by antibody supplier and medical research specialist Antibodies.com, which compares global healthcare and pharmaceutical spend against annual salaries. The research also reve...

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The politics of health care are changing. And one of the most controversial parts of the Affordable Care Act — the so-called Cadillac tax — may be about to change with it. The Cadillac tax is a 40% tax on the most generous employer-provided health insurance plans — those that cost more than $11,200 for an individual policy or $30,150 for family coverage. It was supposed to take effect in 2018, but Congress has delayed it twice. And the House recently voted overwhelmingly &mdash...

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UCLA-led research finds that a comprehensive dementia care program staffed by nurse practitioners working within a health system improves the mental and emotional health of patients and their caregivers. While the program did not slow the progression of dementia, it did reduce patients' behavioral problems and depression, and lower the distress of caregivers, the researchers found. The findings, based on data from the UCLA Alzheimer's and Dementia Care Program, suggest that such programs...

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Lowering costs and improving patient outcomes are common goals for most health care providers. A new study from Creighton University School of Medicine and Center for Interprofessional Practice, Education and Research, published Aug. 12 in the Annals of Family Medicine, yielded a reduction in health care costs in an especially vulnerable group: high risk patients. The study, "Lessons From Practice Transformation," involved patients at a family practice clinic at CHI Creighton Universit...

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Millennials are demanding more wellbeing support, beyond traditional programming, according to a new report. Welltok’s Millennials: Raising the Bar for Wellbeing shows that millennials are demanding more from their employers in terms of wellbeing support, including wanting support from managers and wellbeing programs, and multiple ways (including digital) to access resources. Nearly eight in 10 say their employer should be doing more to help support their health and wellbeing needs. They a...

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With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing pra...
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Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from ...
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The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all...
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Despite the millions of patient digital health records that are breached every year, healthcare isn’t doing enough to shore up vulnerabilities. A new study demonstrates just how large the problem remains. Bugcrowd, a crowdsourced security company located in San Francisco, recently released the latest version of its State of Healthcare Cybersecurity Report. Bugcrowd, as a crowdsourcing security firm, receives “vulnerability submissions,” or reports from white hat hackers on pote...

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EVENTS

SiriusDecisions 2019 Technology Exchange
SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE
December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

SiriusDecisions Roadshow New York
SIRIUSDECISIONS ROADSHOW NEW YORK
September 10-10, 2019
The future of the b-to-b buyer experience: Account-based, digital and human. Marketing and sales have a new challenge in b-to-b: How to transform the power of technology into a compelling experience that’s online and automated but also personal and meaningful. Learn what high performing companies do...