ABERDEEN

ABERDEEN | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

eveningexpress | May 12, 2016

The changing of patients’ bedding, disposal of infectious bed linen and the cleaning of staff uniforms have been highlighted as areas for improvement at Aberdeen’s Maternity Hospital. Following an unannounced inspection, the Healthcare Environment Inspectorate (HEI) said overall, improvements had been made at the maternity hospital over the past two years. But concerns were raised about the consistency of bed changing on the maternity wards. The report said NHS Grampian “must ensure that the bed...

ABERDEEN | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and invo...

MedCity News | January 14, 2020

Digital health companies have caught the eye of prominent corporate VCs. But funding rounds aside, they’ve still struggled to gain traction in a risk-averse industry. Audience members at a panel during J.P. Morgan Healthcare asked, will it take a marriage of the technology and pharmaceutical industries for them to succeed? So many companies today aren’t just life science companies or technology companies. They’re some combination of the two, said Stacy Feld, head of Johns...