. home.aspx
EVENTS
HLTH 2020
HLTH 2020
October 11-14, 2020
HLTH is a one-of-a-kind ecosystem event for the health industry, and we’re on a mission to bring together 7,000+ senior leaders to solve the most pressing problems facing healthcare today and actualize the most promising opportunities to improve health. We bring together senior leaders from ac...

INTELLIGENT HEALTH
INTELLIGENT HEALTH
September 09-10, 2020
The only large-scale, global summit focused purely on AI in healthcare – And CPD Accredited! Intelligent Health gathers the world’s brightest AI health brains from pharmaceutical, biotech, medtech, health provisions, clinicians, tech companies, startups, investment and science every Sept...

Traditional Medicine, Acupuncture and Modern Health Care
TRADITIONAL MEDICINE, ACUPUNCTURE AND MODERN HEALTH CARE
June 24-25, 2020
Traditional Medicine Conference is an incorporative of advanced research and discoveries in Alternative Healthcare and Medicine. Traditional and Acupuncture Medicine research plays an important role in an approach towards an alternative ways of human physiology and medicine without adverse effects.&...

C-SUITE ON DECK

home.aspx
   

Q&A With Amy Barzdukas, Executive Vice President & Chief Marketing Officer At Poly

November 21, 2019 / MEDIA 7
SHARESHARESHARE
Amy Barzdukas, EVP and Chief Marketiing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas.

Amy is known for her ability to create and execute winning turnarounds on a global scale.

MEDIA 7: What inspired you to get into marketing?
AMY BARZDUKAS:
I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back.

M 7: How is Poly redefining the video conferencing experience for modern businesses?
AB:
 We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways.

First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses.

Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today.

Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules.

Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

"Baby Boomers and more than half of Gen Z say they are most productive when they were working around noise."

M 7: As the CMO of Poly, what were the major challenges in rebranding and transforming two separate organizations (Plantronics and Polycom) under a single brand Poly?
AB:
One of the greatest challenges of bringing together Plantronics and Polycom was doing so in a way that honored their brand equity, history, and positive associations while establishing a new story for the new company. Plantronics was already an audio pioneer– the first headset that transmitted Neil Armstrong’s famous words during the first moon landing. Polycom was the leader in audio and video conferencing – the conference phone used by business leaders and industry captains.
We had to figure out how to build a stand-out narrative in a crowded space for the general market. For customers and partners, we found a way to carry through the legacies and histories of both companies into the new brand. And for our employees, we had to inspire them to believe in the new brand and the new combined mission. These different challenges with different stakeholders took different approaches to confront, but in the end, we brought everyone to the same conclusion that Poly was moving forward, unified and stronger.

And like any acquisition, integration takes time. We’re proud of our accomplishments since rebranding to Poly in March 2019. Since then, we’ve refreshed our video conferencing line of products, broken new ground with a mobile phone station called Elara 60 Series and showcased our continued commitment to expanding the ecosystem with partners such as Zoom, Microsoft, Google, Amazon and more. As Poly, we bring a new level of quality, simplicity, and flexibility so that every communication can easily become a place for collaboration and innovation for the enterprise.

"Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace."

M 7: A recent study by Poly reveals that employees prefer noisier open offices to closed, quiet spaces. What do you think is responsible for driving these unique demands in the workplace today?
AB:
Our research shows that Gen Z and Millennials tend to prefer open offices compared to Gen X and Baby Boomers and that more than half of Gen Z say they are most productive when they were working around noise. What we’re seeing is that Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace. For example, they’re used to wearing noise-canceling headphones to block out the background noise, and similarly at home with video. They’ve been doing it all their lives!

Now that we can work from anywhere – coffee shops, airports, waiting rooms – we are more accustomed to dealing with distractions and working through them. We take that mindset into the office along with the tools we may use to address distraction, from a pair of comfortable headphones with ANC to deciding to do different types of work in different settings.

M 7: What features have made Poly Studio win the 'Best of Enterprise Connect' award in the '2019 Communication/Collaboration Device'?
AB: 
Poly Studio is our answer to the need for easy-to-use video conferencing devices for smaller spaces called huddle rooms. Poly Studio is a video USB bar with premium audio and video capabilities. Its standout features include NoiseBlock, which mutes distracting background noises, Automatic Group Framing and Speaker Tracking, which zooms in to focus on the speaking participant. This board-room like audio and video transforms small meeting rooms into a center for collaboration. We’re also pleased that it was recently certified for Zoom Rooms and Microsoft Teams. The device also works with Skype for Business, Google Meet, Cisco WebEx and Amazon Chime, and virtually any cloud-based video collaboration service.

"Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging."

M 7: What traits make Poly a global leader in communications and a leading choice for every kind of workspace?
AB:
Our in-depth expertise, tireless innovation, and emphasis on partnership make Poly a global leader in communications and a leading choice for every kind of workspace.

Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging. When the world was on a race to space in the ’60s, NASA approached us—Plantronics back then—with a seemingly impossible task: create a headset that would equip astronauts to communicate with Mission Control from the earth to the moon, and back again.

Fifty years later, we share the same mission today: to create powerful connections that unify people the world over. We’re designing technology for the different ways people work – open offices, remote locations, mobile-first workers. We are the largest provider of headsets, video and audio-conferencing devices that you use to communicate and collaborate for your work, whatever that may be. And we continue to innovate with products like Poly Studio X that change how people collaborate.
Through partnerships with industry leaders like Microsoft, Amazon, Google, and Zoom, Poly takes an open-architecture approach that allows users to seamlessly connect across all the best technologies. Whenever and wherever people connect with these services, we will be there to provide the best-in-class audio, video and voice technology to make the experience that much better.

M 7: What’s your superpower or spirit animal?
AB: 
My superpower is the ability to read amazingly quickly, thanks to the experimental elementary school I attended. I don’t know how anyone gets through their workload without it, honestly. My spirit animal? I told my husband the other day that I think it is Tom Petty. I’m a huge fan. If you have a problem, there is a Tom Petty song that can solve it, or at least make it more fun.


About Poly


Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner’s services. Our headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace.

SPOTLIGHT

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, a...

RELATED NEWS


Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT), a global communications company that powers meaningful human connection and collaboration, today announced the next generation of the company’s lineup of popular Savi wireless headsets. The enhanced Savi Office and UC Series will offer more wearing styles, plus features to help with working in noisy office environments. “People will always need the ability to focus,” said Tamara Lane, d...
SOURCE
READ MORE

“The Polycom Studio is fantastic because it gives organisations access to the flexible huddle room environments they need, without asking them to deal with complicated tools and technology. The Polycom Studio is a powerful piece of equipment, but it’s not complicated or daunting. Unlike other solutions on the market today, it’s designed to simply fade into the background, providing support you can rely on, without the complexity.” Polycom Studio offers several advanced fe...
SOURCE
READ MORE

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT), a global communications company that powers meaningful human connection and collaboration, will introduce video conferencing devices with a built-in Microsoft Teams experience at Microsoft Ignite 2019. The Poly Studio X Series, purpose-built, all-in-one video bars for Microsoft teams, will offer a native Teams meeting and calling experience and are among a host of Poly solutions built for Teams that the ...
SOURCE
READ MORE

Plantronics, Inc. (NYSE: PLT) ("Poly" or the "Company") today announced second quarter fiscal year 2020 results for the period ending September 30, 2019. Highlights of the second quarter include the following: “During the second quarter, we made further progress reducing our debt and managing corporate spend,” said Chuck Boynton, Executive Vice President and Chief Financial Officer. “As we analyze inventory levels across our value chain, in light of the evol...
SOURCE
READ MORE

The app officially went live yesterday, and early adopters can choose to participate in three studies, one focusing on menstrual cycles and women’s health, another on movement and heart health, and the third on hearing. Jeff Williams, Apple’s chief operating officer, said: “Participants on the Research app have the opportunity to make a tremendous impact that could lead to new discoveries and help millions lead healthier lives. The women’s health study will try to increas...

READ MORE

At SXSW in Austin this weekend, consumer genomics company 23andMe unveiled its latest test, a predisposition report on Type 2 diabetes. The test, which has not undergone FDA clearance and does not purport to diagnose a condition, is designed to help people understand when they’re at a higher-than-normal risk for Type 2 diabetes so they can alter their lifestyle. To assist with the latter piece, the company is leaning on its new relationship with Lark Health. This is a significant launch fr...
MOBI HEALTH NEWS
READ MORE

Duplicative patents in pharmaceuticals make it harder to bring generic drugs to market, driving up higher costs for patients and insurers, America's Health Insurance Plans (AHIP) said in an amicus brief pushing for the Supreme Court to review the issue. Specifically, AHIP is weighing in on the case of Mylan Pharmaceuticals v. UCB, Inc. In that case, generic drugmaker Mylan challenged several patents taken out on the same antiepileptic drug by drugmaker UCB. The patchwork of patents prevented...
FIERCEHEALTHCARE
READ MORE

UnitedHealth is continuing its provider acquisition spree, purchasing a large multispecialty physician group in Seattle that had remained staunchly independent for more than century. During Tuesday’s investor meeting, UnitedHealth CEO David Wichmann said the company signed an agreement to acquire The Polyclinic, with a dozen locations in greater Seattle. Wichmann described the group, which includes nearly 240 physicians and advanced practice clinicians, as “geographically complementa...
FIERCEHEALTHCARE
READ MORE

For decades, experts have warned that older Americans are taking too many unnecessary drugs, often prescribed by multiple doctors, for dubious or unknown reasons. Researchers estimate that 25 percent of people ages 65 to 69 take at least five prescription drugs to treat chronic conditions, a figure that jumps to nearly 46 percent for those between 70 and 79. Doctors say it is not uncommon to encounter patients taking more than 20 drugs to treat acid reflux, heart disease, depression or insomnia ...
KAISER HEALTH NEWS
READ MORE

Australian company Simplify Medical recently raised $21 million in a Series B round to support two pivotal clinical trials and commercialize its polymer/ceramic cervical device in Europe. The investment was led by Life Sciences Partners and included Sectoral Asset Management and existing investor M.H. Carnegie. Simplify enters a crowded replacement disc market. However, the company is banking that its nonmetal discs will provide a significant competitive advantage. Metal discs create artifacts t...
MEDCITY NEWS
READ MORE

SPOTLIGHT

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, a...

RESOURCES

EVENTS

HLTH 2020
HLTH 2020
October 11-14, 2020
HLTH is a one-of-a-kind ecosystem event for the health industry, and we’re on a mission to bring together 7,000+ senior leaders to solve the most pressing problems facing healthcare today and actualize the most promising opportunities to improve health. We bring together senior leaders from ac...

INTELLIGENT HEALTH
INTELLIGENT HEALTH
September 09-10, 2020
The only large-scale, global summit focused purely on AI in healthcare – And CPD Accredited! Intelligent Health gathers the world’s brightest AI health brains from pharmaceutical, biotech, medtech, health provisions, clinicians, tech companies, startups, investment and science every Sept...

Traditional Medicine, Acupuncture and Modern Health Care
TRADITIONAL MEDICINE, ACUPUNCTURE AND MODERN HEALTH CARE
June 24-25, 2020
Traditional Medicine Conference is an incorporative of advanced research and discoveries in Alternative Healthcare and Medicine. Traditional and Acupuncture Medicine research plays an important role in an approach towards an alternative ways of human physiology and medicine without adverse effects.&...