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. https://www.pharmaceutical-technology.com/transforming-clinical-trials/how-patient-centricity-is-enabling-the-reality-of-virtual-trials-and-mhealth-2
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SHARESHARESHARE
HOW PATIENT CENTRICITY IS ENABLING THE REALITY OF VIRTUAL TRIALS AND MHEALTH
It’s no secret that one of the greatest challenges facing clinical trials today is patient recruitment and retention. Low participation rates are an industry-wide problem, often stopping a study before it’s even begun. However, there may be a fairly simple solution to this issue. According to Greg Kline, executive director of Patient and Market Intelligence at the research and development services company Covance, the voice of the patient is rarely prioritized and can even be overlooked in the mission to make trials more efficient and cost effective. Insights from more than 65,000 patients show that the number one reason a potential participant will not enroll in a trial is inconvenience,” says Kline. “Anything that we can do to be more accommodating to the patient and increase the convenience factor for participants could change the face of the industry. READ MORE