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SHARESHARESHARE
FOUR BEST PRACTICES TO COMMUNICATE A HEALTH CARE MERGER
It seems like not a week goes by without some sort of headline news detailing the latest hospital or health system merger, like these or these. Health care mergers aren’t new, but they are taking place at a rapid pace. The National Institute for Healthcare Management (NIHCM) Foundation reports that between 2006-2012, 476 health care provider mergers took place. Between 2013-2018, that number jumped to 619. While some studies support these types of health care consolidations work, others say they don't. The debate rages on in the media. It was a hot topic discussed at the annual conference of the Society for Healthcare Strategy and Market Development by organizations like MUSC, who offered insight into the latest developments associated with this issue.  As professional health care communicators, how should these announcements be approached? Carefully. Here are four best practices to follow. BRENDAN MONAHAN READ MORE