The Impact of Poor Quality Patient Data

| January 16, 2018

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With more than 40 million address changes each year, and 3 million name changes due to marriages, divorces and life events, incorrect individual contact information is an ongoing problem leading to increased risks for your patients, and increased costs to your organization.

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Advinia Health Care

Advinia is a network of care homes providing the full spectrum of care services. Our senior management team has been involved in care since 1999 and works in partnership with staff, residents, family and social workers. We know choosing a care home is a difficult decision, and we pride ourselves on providing homely facilities without an institutional feel.

OTHER ARTICLES

3 Key Considerations in Cloud Security for Healthcare Organizations

Article | February 12, 2020

With medical system consolidation and increasing numbers of medical records created, the need for digital access and storage is gaining steam. Digitizing records allows clinicians to improve accuracy and decrease redundant testing and studies, as well as reduce treatment delays. Greater availability of digitized records has other perks too. With vast amounts of accessible medical data, researchers can move public health studies forward, also potentially improving care and treatment of individual patients. As a result, cloud storage is taking off, though healthcare organizations are adopting it more slowly than other industries. According to a 2019 Nutanix report, 71% of healthcare organizations using cloud were considered the least mature – relative beginners – in that they were using fewer cloud services. Compare that figure to finance or retail, where 13% and 15% respectively were beginners. However, that is changing.

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How COVID-19 is Impacting the Healthcare Industry and its Workers

Article | December 8, 2020

The one clear consensus that has emerged from this doubt and anxiety-filled time is that our society will be forever changed by COVID-19. In the recent days, we have seen a general movement toward telecommuting and digital solutions to accommodate the drastic changes caused by this global pandemic. The healthcare industry, which is arguably impacted the most, is no exception to this trend. But while the movement to digital healthcare started well before the outbreak, it has been a slow journey, fraught with many regulations that have slowed its market penetration. With the current system so overwhelmed, a transition from the face-to-face model of care to a digital model has become vitally necessary, forcing it to happen sooner rather than later. Places that have already embraced the digitalization of healthcare practices have demonstrated the benefits of updating the old-fashioned model. A digital approach to healthcare can have unlimited applications, from telemedicine to a digital system for tracking available hospital beds. All of these applications not only save time but also potentially peoples’ lives by eliminating unnecessary contact between infected and healthy patients as well as their caregivers.

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Artificial intelligence and healthcare

Article | March 10, 2020

When we imagine the future, we think about "The Jetsons" or "Back to the Future." Although we are not flying our cars or transporting instantly to any location at the push of a button, Artificial Intelligence (AI) permeates our lives. Think about the last time Netflix picked out your last binge marathon, Gmail finished your sentence or Siri created your grocery list. These are all examples of AI. Companies use Al to predict actions customers will take based on their habits. Al is also shaping the healthcare industry. In fact, according to Becker's Healthcare, Al will save healthcare $52 billion by 2021. Al bots track consumer health, enabling doctors to more easily access patients' health information. Apps and chat bots bridge the communication between the patient and the healthcare provider. Patients receive advice from their bedside and save time by using Al. Al takes a patient's health information and creates recommendations that can prevent further illnesses from occurring. A recent article provides insights on Al and data as a "what is next" for the communication industry.

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Developing a Coronavirus Digital Marketing Strategy for Healthcare

Article | April 2, 2020

Healthcare organizations are scrambling right now to stay on top of Coronavirus while also providing world-class care to other patients with various healthcare needs. This becomes a problem for marketing teams to not only stay consistent in their messaging and marketing priorities but also in shifting focus to this new uncertain reality we’re all facing. There is no blueprint for what’s happening right now, but there are steps we can take to help keep the momentum moving forward.To start, healthcare marketing teams should first focus on how they are communicating about Coronavirus to their community and patients, and how their digital marketing channels (such as SEO, paid media, content marketing, and social media) fit into that message. At Marcel Digital, we’re currently working with our healthcare clients to shift digital marketing strategies to fit this new mold. Here’s what we’re telling them.

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Spotlight

Advinia Health Care

Advinia is a network of care homes providing the full spectrum of care services. Our senior management team has been involved in care since 1999 and works in partnership with staff, residents, family and social workers. We know choosing a care home is a difficult decision, and we pride ourselves on providing homely facilities without an institutional feel.

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