Article | March 13, 2020
The fast and efficient flow of information is vital for the healthcare sector to offer life-critical services and patient care. Seamless communication, real-time updates, and putting the crisis response plans into action with minimum activation time are some of the key factors for successful crisis management during a pandemic or other urgent healthcare situations. In pandemic situations, characterized by a large scale outbreak of diseases over a wider geographical area, the bi-directional sharing of critical information between various healthcare agencies and institutions located in different cities and states becomes even more important.
Article | March 10, 2020
The decade’s first global health crisis has placed the spotlight on the need for healthcare technology that can prevent and solve the world’s critical health challenges. This last week, Microsoft shared progress on innovations helping to meet these objectives. Today, we’re spotlighting intelligent health and business solutions from Microsoft Business Applications that empower health providers to help transform operations and deliver better patient experiences, better insights, and better care. Healthcare organizations are leveraging Dynamics 365 and Microsoft Power Platform to improve both provider operations and patient outcomes. These customers are prime examples of our focus to enable tech intensity across healthcare, empowering organizations to develop their own digital capabilities that use data and AI to address challenges and tackle new opportunities. Across healthcare, quality of care is increasingly dependent on synchronizing operations across staff to gain greater efficiencies and accelerate decision-making.
Article | December 21, 2020
Yes, empathy has become a fad.
Connecting to another human is actually something cool kids do now. If a brand doesn’t have an impact model that includes a practical social issue, consumers tend to not take that brand seriously. In this case, empathy needs to be revisited beyond the trend itself for these strategies to have real, lasting impact.
Practical strategies around compassion meanwhile have similarly become an intrinsic part of social impact organisations. They have become so commonplace that prosocial behaviour has strayed into a kind of tokenism. It is common for instance for consumers to donate their hard-earned money to companies who focus their energies on trying to alleviate real-world issues.
The question then is whether this proxy for compassion isn’t in fact watering down human connections, as well as our positive impact on the issues business and organisations seek to solve with our help.
Postmodern behavioral science
If it is, then we must understand why and how to change that. This is where postmodern behavioral science provides a possible better alternative to social impact strategies. Postmodern behavioral science suggests that the current approach to understanding human behaviour lacks even a rudimentary understanding of empathy, defined in the area of social impact as a discursive strategy that allows us to feel what the group we are trying to help is feeling.
Of course, compassion has very close ties with empathy. Empathy is an innate ability we all have, one that we can learn to develop and fine-tune over time. It is our emotional connection to another human, though one that lies beyond our own ego. It takes the perspective of the person who is struggling and seeks to understand their life, their struggle, and their worldview. It also resolves to value and validate their perspective and experience — something that donating money to a social impact cause does not.
In its broader definition, empathy is a shared interpersonal experience which is implicated in many aspects of social cognition, notably prosocial behavior, morality, and the regulation of aggression.
Empathy has a host of positive after-effects when applied as an interpersonal experience. If a social impact organisation is preoccupied with raising capital, then it is likely to disregard the practical worth of empathy for those who truly want to achieve its mission.
One way that behavioral science can contribute is to utilise tools that can help augment the experience of those in need for those needing to understand those needs. Both AR and VR can help people visualise and follow the stories of those who require compassion. These create virtual environments for partners, governments, and consumers to experience with the people they seek to help.
But of course, much of human behaviour is geared toward seeking pleasant experiences and avoiding unnecessary pain. Our in-built hedonic valuation systems guide decisions towards and away from experiences according to our survival instincts.
This is precisely why business owners who want to encourage empathy in their customers go the easy route, but should seek a more participatory frameworks to inspire and provide experiences for those on board with a social mission.
Then there are issues like financial literacy in underserved populations, access to clean water, education for women and girls, and environmental conservation, to name a few of the problems that social impact companies are attempting to tackle.
If a company is trying to tackle an issue such as access to clean water, then rather than start there, it should first ask exactly how this issue arose and developed. It should question the beliefs that underpin this chronic social inequality, those that inform policies, practices, cultural taboos, and beliefs about water and people’s access to it.
To simply respond to an issue in its developed form is to leave it unfixed. We must be willing to reverse engineer the origins of that issue that got us to where we are. In other words, human behaviour is not the only component to consider in this.
The main behavioral framework public servants should take with them is to develop a nudge unit solely based on the relationship between behavioural science and technology.
This is mainly because technology is an inevitable part of how we now relate to one another. Immersive Compassion meanwhile should embrace tools like AR/VR that seek to create empathetic environments and valuable impact longevity.
To fully embrace empathy as an organisation is to create relevant and rigorous responses that go as far as to alter the infrastructure of its target goals. Optimising social impact comes down to optimising human experience.
Article | March 29, 2020
COVID-19 related data sources are fairly easy to find. Libraries in R and Python make it super easy to come up with pretty visualizations, models, forecasts, insights and recommendations. I have seen recommendations in areas like economics, public policy, and healthcare policy from individuals who apparently have no background in any of these fields. All of us have seen these 'data driven' insights. Some close friends have asked if I have been analyzing the COVID-19 datasets. Yes, I have been looking at these datasets. However, my analysis has been just out of curiosity and not with the intent of publishing my forecast or recommendations. I am not planning to make any of my analyses on COVID-19 dataset public because I sincerely believe that I am not qualified to do so.