Inside the Quest Diagnostics Training Center

| August 2, 2016

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The New York Giants are back at it with the opening of Training Camp. Giants Linebacker Mark Herzlich takes us on a behind-the-scenes tour of the facility where Training Camp occurs – the Quest Diagnostics Training Center.

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First Response Healthcare

First Response Healthcare is a proficient and world-class home healthcare company committed to providing patient-centred, high-quality and comprehensive health care services across the Middle- East Region. Our focus is to provide prompt and reliable medical care to our patients with the help of a team of highly competent and certified doctors, nurses, physiotherapists and medical experts backed with years of experience.

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Developing a Coronavirus Digital Marketing Strategy for Healthcare

Article | April 2, 2020

Healthcare organizations are scrambling right now to stay on top of Coronavirus while also providing world-class care to other patients with various healthcare needs. This becomes a problem for marketing teams to not only stay consistent in their messaging and marketing priorities but also in shifting focus to this new uncertain reality we’re all facing. There is no blueprint for what’s happening right now, but there are steps we can take to help keep the momentum moving forward.To start, healthcare marketing teams should first focus on how they are communicating about Coronavirus to their community and patients, and how their digital marketing channels (such as SEO, paid media, content marketing, and social media) fit into that message. At Marcel Digital, we’re currently working with our healthcare clients to shift digital marketing strategies to fit this new mold. Here’s what we’re telling them.

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How Do We Make Dignity the Animating Principle in Healthcare?

Article | February 19, 2020

In healthcare, short-term efficiency means more tasks done, more patients were seen, more tests performed more revenue generated. If this were manufacturing, short-term efficiency would be a perfectly acceptable measure of success. For this approach to providing care, the Lown Institute, a nonpartisan think tank advocating for bold healthcare ideas, honored a group of what they clearly consider rapacious hospitals with the ignominious Shkreli Award. Martin Shkreli, as many will remember, is the widely reviled “pharma bro,” hedge fund manager and CEO who acquired the license to an anti-parasitic drug and promptly raised the price from $13 to $750 per pill. He currently resides in prison.

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How Blockchain Technology Will Improve Mobile Healthcare

Article | March 27, 2020

The key concerns of healthcare management today are data processing and data security. Patients don’t have full ownership of their medical records, and are unable to control how their information is updated. There isn’t enough transparency to the process. There are also significant concerns related to data security, especially in the areas of personalized medicine and the rise of wearables. Patients and medical staff need secure and straightforward ways to record data, send it over networks, and receive advice without security concerns. Blockchain technology can help solve these problems. Introduced in 2008 as a means of recording cryptocurrency transactions, blockchain is a distributed cloud-based ledger that offers the ability to verify the origin of data and prevent breaches. When a user wants to make a transaction, they issue a request signed with their private key. The network verifies its authenticity by using a public key. If the verification is successful, the transaction is broadcast to the network and included in a block. The network of “miners” solves the block to get a reward, and once the block is revealed, it is added to the blockchain, making it permanent. It’s impossible to introduce new information in a block unnoticed, because that would change the structure of the entire chain. This feature makes the system safe and transparent.

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Curing your complex healthcare network ills with microsegmentation

Article | March 2, 2020

Chronic underinvestment in cybersecurity has left many so exposed that they are unable to even detect cyberattacks when they occur, according to the report. While attacks take only seconds, discovery and mitigation can take weeks, if not months. In healthcare, complex networks and sensitive data make this even more of a problem. This is especially an issue for acute healthcare providers, with no centralized location for IT management, creating a complex, interconnected physical environment. Healthcare providers in particular have many unique systems, all powered by computers that use different operating systems, hardware, and even networking elements.

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Spotlight

First Response Healthcare

First Response Healthcare is a proficient and world-class home healthcare company committed to providing patient-centred, high-quality and comprehensive health care services across the Middle- East Region. Our focus is to provide prompt and reliable medical care to our patients with the help of a team of highly competent and certified doctors, nurses, physiotherapists and medical experts backed with years of experience.

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