HEMOPHILIA 101

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St. Michael’s Hospital provides compassionate care to all who enter its doors. The hospital also provides outstanding medical education to future health care professionals in 27 academic disciplines.

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Brainworks

The premier interdisciplinary rehabilitation solution since 2003! Brainworks focuses in client-centred rehabilitation services for individuals who have been seriously injured in motor vehicle collisions, and their families. Brainworks offers innovative treatment programs to individuals with brain injury, chronic pain, depression & sleep disturbances. We provide direct rehabilitation services north of Toronto to north of Sudbury, with consultation, education & eRehabilitation service capabilities throughout Ontario.

OTHER ARTICLES

Three Steps to Deliver Personalized Healthcare Marketing in a Cookie-less World

Article | March 3, 2020

Health marketers who want to deliver personalized experiences across all channels must evolve the use of the person-level ID to balance differentiated offerings with privacy. Following Apple’s lead, Google recently announced that Chrome will start blocking third-party cookie tracking within the next two years. Marketers are wondering, what’s left? The ad industry will now begin to replace third-party cookies with new person-level identifiers versus relying on anonymous ID’s. For all media channels in the omni-channel world that have logged in, PII based matching will be even more critical. This will result in greater media efficiencies and more relevant experiences with fewer wasted impressions. Identity management will also become a more critical need as person-level data replaces third-party cookies.

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How Blockchain Technology Will Improve Mobile Healthcare

Article | March 3, 2020

The key concerns of healthcare management today are data processing and data security. Patients don’t have full ownership of their medical records, and are unable to control how their information is updated. There isn’t enough transparency to the process. There are also significant concerns related to data security, especially in the areas of personalized medicine and the rise of wearables. Patients and medical staff need secure and straightforward ways to record data, send it over networks, and receive advice without security concerns. Blockchain technology can help solve these problems. Introduced in 2008 as a means of recording cryptocurrency transactions, blockchain is a distributed cloud-based ledger that offers the ability to verify the origin of data and prevent breaches. When a user wants to make a transaction, they issue a request signed with their private key. The network verifies its authenticity by using a public key. If the verification is successful, the transaction is broadcast to the network and included in a block. The network of “miners” solves the block to get a reward, and once the block is revealed, it is added to the blockchain, making it permanent. It’s impossible to introduce new information in a block unnoticed, because that would change the structure of the entire chain. This feature makes the system safe and transparent.

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6 Coronavirus (COVID-19) Considerations for Telehealth Providers

Article | March 3, 2020

As the novel coronavirus outbreak continues, the federal government and commercial health insurers have taken significant steps to increase Americans’ access to treatment and testing. In the past week, the federal government and private insurers have issued a number of guidance documents expanding coverage and payment requirements in an effort to minimize the spread of the virus. As with any changes in coverage and reimbursement, healthcare providers offering telehealth services should carefully review these changes and take steps to ensure that all regulatory and coverage requirements are met prior to submitting claims for reimbursement.

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Artificial Intelligence Adoption in Healthcare

Article | March 3, 2020

Artificial intelligence (AI) – long an impactful technology in other industries – is in the midst of rapid adoption across the healthcare industry. What was once seen as having great potential is now making its way to real-world implementation, driving improvements in care through enhanced clinical decision support, empowering payers, providers and healthcare organizations across the ecosystem with actionable insight. Patient-generated behavioral data is becoming increasingly common for care management. Smart gadgets such as Fitbits, smartphones and other wearable sensors collect patients’ data, helping patients and physicians better understand habits and set realistic healthcare goals.

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Spotlight

Brainworks

The premier interdisciplinary rehabilitation solution since 2003! Brainworks focuses in client-centred rehabilitation services for individuals who have been seriously injured in motor vehicle collisions, and their families. Brainworks offers innovative treatment programs to individuals with brain injury, chronic pain, depression & sleep disturbances. We provide direct rehabilitation services north of Toronto to north of Sudbury, with consultation, education & eRehabilitation service capabilities throughout Ontario.

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