Healthcare Marketing Tips for 2021

BINEESH MATHEW | March 10, 2021 | 280 views

2020 was very challenging for those working in the healthcare sector. As Covid-19 is looking unlikely to go away anytime soon, healthcare marketing strategy is crucial in 2021. Do you know that one in every 20 Google searches is health-related? Also, almost 90% of 18-24-year-olds trust the health information they get on social media channels.

Consultations and appointments are being carried out online. Information on all medical things is available digitally and things in the medical industry are changing rapidly. Updating yourself and adapting healthcare marketing trends is more than a necessity. This blog provides some of the useful healthcare marketing tips for you in 2021 in light of Covid-19. These tips will help you stay ahead of the competition in these chaotic times.

 

Be Aware of the Covid-19 Impact on Healthcare Marketing

Due to the unexpected effect Covid-19 had in the healthcare sector, healthcare marketers have to integrate the latest healthcare marketing trends in 2021 in their campaigns. Here are some tips:

Demand for Healthcare Information

There is a huge demand for healthcare information, especially related to the pandemic.  Engaging people with relevant informational and educational content is crucial. This content can be made on handwashing, mental health, being safe, staying healthy at home, etc.

Reputation is Key

The key to healthcare marketing is reputation building. Encourage and make patients leave positive feedback online. Learn and improve if you get any negative feedback. Almost 90% of patients use online reviews before consultation or booking an appointment. So, it is vital to have a safe and robust reputation in 2021.

Be Transparent

 Being transparent, you can become a trusted source of information. You can achieve it by keeping your patients updated on any scaling back of operations and policy changes. Answering the queries of patients online will also increase your reputation.

 

Invest in SEO

The demand for relevant user-generated content and organic searches has not gone away during the pandemic, it has just shifted. Many businesses reacted to the pandemic by pausing marketing campaigns. In 2021, you will have to keep adapting to the new normal in your healthcare marketing. Since the pandemic outbreak, most consumers are using search engines to look up symptoms, checking reviews of various healthcare providers, and making appointments. Here are some tips for ranking highly on search engines in 2021:

Link Building

Linking the business website with other quality websites of the same category will increase your reputation and rankings on search engines.

Mobile optimization

Mobile optimization of your healthcare business website is essential in healthcare marketing. It is more important than ever in 2021 to stay connected with your patients on the go. So, if your website is not mobile-friendly, you will miss out on a massive number of patients, especially during this pandemic time.

Blogs

Another essential thing in healthcare marketing is to create engaging and relevant content for your potential clients. Engaging, informational, and educational blogs will increase your online visibility in the healthcare industry and rankings in the search engines.

Local SEO

People searching for something, including healthcare providers, ‘near me’ is a trend. Optimizing your healthcare marketing content and being visible on Google My Business platforms will help you get ranked in search engine result pages.

 

Create a Seamless Patient Experience

The global pandemic has drastically changed the way the world works during 2020.  These practices expect to be with us in 2021, too, perhaps even beyond. Therefore, the patient experience also has changed hugely. The pandemic has brought out new customs like online appointments due to recent social distance and other safety measures. As an effective healthcare marketing practice, it is essential to communicate with your patients in time to make any changes to your healthcare procedures.

Update your website

Ensure you update all the essential information about scheduling, appointments, new procedures, and phone consultations clearly on your business website. You can even add a Covid-19 section with FAQs on your website. FAQs can be about what patients can expect and how you are operating safely.

Personalize email and text notifications

Sending out new safety protocols, appointment reminders, and any changes to your policy via email or text is the best way to communicate with your patients. It can be an effective way of healthcare marketing during the pandemic. It will also ensure that you do not leave out any patients.

Mobile app experience

Creating an app for your healthcare business will provide your patients with an excellent customer experience. It allows patients to see test results, schedule appointments, chat with consultants, and upload images. Moreover, it will be a great healthcare marketing initiative as it will be valuable in the future of healthcare marketing too.

Update your social media

Updating your social media channels regularly with how you are operating during the pandemic will create a clear communication channel with your patients.

 

Healthcare content is key

Creating reliable, educational, and informative content for meeting user demand is critical for healthcare marketing in 2021. The best way to engage and inform patients is through video content. Video content is also easily accessible for potential customers to consume. It can be in the form of explaining a healthcare issue, what to expect at your appointment, or a Q&A with an expert. Educational, informative, and engaging video creation and distributing it in various channels can be an effective healthcare marketing tactic in 2021.

You can also publish statistics, studies, blogs, and news articles to project yourself as an expert in the healthcare industry. Healthcare marketing is all about building a strong reputation and driving up potential customer engagement.

The priority in 2021 is to stay on top of your healthcare marketing. We at Media 7 offer bespoke services for the healthcare industry. We generate leads, convert them, and make them your happy customers forever. To know more, visit Media 7 website.

 

Frequently Asked Questions

How does social media help in healthcare marketing?

Social media is a practical means to establish and manage public awareness and reputation. As part of an overall healthcare marketing plan, social media helps healthcare marketers interact with the public to attract new patients.

How do you create a successful healthcare marketing strategy?

The first step in creating a successful healthcare marketing strategy is to understand your target audience. After understanding the audience, you can have a step-by-step online marketing process, such as building a website, making your presence on social media, etc.

What are the benefits of healthcare marketing?

Some of the benefits and advantages of healthcare marketing are improved competitive advantage, networking, visibility, absence of misinformation, creating, communicating, and providing value. It also helps in building up a sustainable relationship with patients.

Spotlight

GeBBS Healthcare Solutions

GeBBS Healthcare Solutions is a leading national provider of RCM and HIM solutions. Our in-depth healthcare industry knowledge and experience enables us to provide innovative, end-to-end solutions to successfully resolve our clients’ challenges while enhancing their overall business operations. We help clients succeed by leveraging our deep industry knowledge and expertise, a partnership approach, comprehensive service offerings and a proven track record. GeBBS delivers highly skilled professionals, robust processes, proprietary workflow engines and world-class infrastructure. We optimize our client’s revenue cycle by leveraging our people, processes and technology to reduce operating and capital costs, recover revenue and increase productivity.

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GeBBS Healthcare Solutions

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LivaNova Launches Implantable Pulse Generator, SenTiva Duo, for Epilepsy

LivaNova | February 03, 2023

On February 02, 2023, LivaNova PLC, a medical innovation and technology company, has launched an implantable pulse generator (IPG) SenTiva DUO™, useful for VNS Therapy™ of drug-resistant epilepsy. With a dual-pinned header, it offers similar therapeutic benefits as SenTiva, the company's earlier product, which stimulates a response to the rapid heart rate, which can be a result of seizures, the low heart rate, and similar situations with day and night programming and scheduled programming. It recently received 510(k) clearance from the United States Food and Drug Administration and is now available for purchase in the United States. Professor and Chief Pediatric Neurology at Le Bonheur Children's Hospital in Memphis, Tennessee, Dr. James Wheless, said, "This new offering enables those VNS Therapy patients with legacy dual-pin systems to have the option to replace their device with SenTiva DUO, delivering the most advanced VNS Therapy treatment without the need for lead revision." He added, "Having access to SenTiva DUO offers patients therapy that can be customized and delivered automatically, providing optimal seizure control and enabling maximum adherence to treatment." (Source – Business Wire) Chief Executive Officer of LivaNova, Damien McDonald, said, "We're proud to offer SenTiva DUO to serve patients who were early adopters of VNS Therapy many years ago. Over time, all VNS Therapy patients must replace their generators as batteries become depleted. Now, our 'pioneer patients' will be able to take advantage of the latest technology with SenTiva DUO and experience the full benefits of VNS Therapy, without the need to replace their dual-pin lead." (Source – Business Wire) About LivaNova LivaNova PLC is transforming the lives of patients all over the world with its innovation and technological advancements in the medical field, providing clinical and financial support by offering various products and a global reach. Its advanced technologies and revolutionary treatment solutions have benefited healthcare professionals, healthcare systems, and patients worldwide. Headquartered in London (UK), it has about 3,000 employees worldwide and a presence in over 100 countries. Its products work for therapeutic areas like advanced circulatory support, cardiopulmonary, obstructive sleep apnea, heart failure, difficult-to-treat depression (DTD), and drug-resistant epilepsy.

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CCS Introduces Scientific Advisory Council to Advance Chronic Care Management

CCS | February 02, 2023

On February 1, 2023, CCS, a leading provider of clinical solutions and home-delivered medical supplies for those living with chronic conditions, announced the launch of its Scientific Advisory Council, comprised of four industry leaders who will assist CCS in its commitment to reinventing patient care at home through a more holistic approach. The Council consists of Karmeen Kulkarni, MS, RD, CD, CDCES, BC-ADM; Alexander Ding, MD, MBA; Steven Wittlin, MD; and Francine Kauffman, MD. This announcement follows the appointment of Arti Masturzo, MD, as CCS's first Chief Medical Officer. Over 11% of the US population has been diagnosed with diabetes, which is projected to increase among American youth and young adults. Therefore, there is a great need for innovative technologies, partnerships, and services to fully support people in managing their diabetes. CCS chose to assemble its Scientific Advisory Council and assume a leadership position in redefining how health plans, providers, and employers support their patients and members impacted by costly, debilitating chronic diseases. Additional information about the initial members of the Council is provided below • Alexander Ding, MD, MBA, is a diagnostic and interventional radiologist, Associate VP of Physician Strategy and Medical Affairs for Humana, and an American Medical Association board member. He cultivates physician-health plan relationships and patient empowerment and engagement through digital health. • Karmeen Kulkarni, MS, CD, RD, CDCES, BC-ADM, is a clinical pioneer in diabetes management with over 30 years of experience. She was Abbott's Global Scientific Affairs director for 15 years before starting her consulting firm. Ms. Kulkarni has unique experience integrating devices, technology, coaching, and clinical services to improve outcomes for diabetes patients. • Steven Wittlin, MD, is an endocrinologist, published author, and University of Rochester's Director of Diabetes Services. His experience includes new diabetes treatment procedures that combine best practices in technology, medical devices, and clinical services. • Francine Kaufman, MD, a pediatric endocrinologist, and former American Diabetes Association president, is the Chief Medical Officer at Senseonics, Inc., and previously held that position at Medtronic Diabetes. Dr. Kaufman, a key CCS Strategic Advisory Board member, will also be on the Scientific Advisory Council. About CCS Based in Dallas, Texas, CCS provides collaborative care programs and medical supplies delivered at home for people with chronic conditions, particularly diabetes. As a result, patients have better probabilities of starting and continuing therapy with CCS as their partner, lowering costs and enhancing outcomes. The company serves over 150,000 people in the United States with chronic conditions and delivers over 1.2 million medical products to homes yearly. With over 25 years of experience, CCS has the expertise, data, and relationships to usher in a new era of home-based, proactive chronic care management.

Read More

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AnMed Chooses XSOLIS' AI for Utilization Management in Its Hospital System

XSOLIS | February 01, 2023

On January 31, 2023, AnMed has chosen XSOLIS, the artificial intelligence company supporting healthcare systems, to remodel its utilization management across its health systems. The XSOLIS' CORTEX platform will share real-time clinical data across its connected network of providers and players. Due to the shortage of nursing staff and increased number of patients, a technology solution would provide accurate patient status from the beginning to minimize rejections and associated interactions with payers. XSOLIS will centralize AnMed's operations, track work over its three hospitals, and connect its Physician Advisor and Utilization Management teams. In addition, CORTEX's advanced case management analytics and reporting efficiencies with AnMed's electronic medical record system will enhance the leverage time of the hospital systems. Associate Vice President of Population Health at AnMed, Suzanne Wilson, said, "When evaluating next-generation utilization management platforms, XSOLIS was in a league of its own. The healthcare industry has reached a tipping point, where improved provider-payer relations are imperative to reduce administrative waste and unnecessary friction. XSOLIS will help us achieve just that through its innovative technology." (Source – Cision PR Newswire) Chief Financial Officer at AnMed, Christine Pearson, said, "This is a challenging time for provider organizations across the U.S. By providing an automated, objective view of medical necessity, XSOLIS will help increase the efficiency of our existing staff so that we can better serve our patients." (Source – Cision PR Newswire) CEO and Co-Founder at XSOLIS, Joan Butters, said, "There is a growing need for transformative solutions as providers continue to contend with a shortage of healthcare professionals and friction across the healthcare system. We're looking forward to helping AnMed transform their operations to work more efficiently internally, as well as with payer organizations." (Source – Cision PR Newswire) About XSOLIS XSOLIS, the technology solutions and data science platform, serves hospitals and payer organizations nationwide for effective healthcare systemization, enhancing data-driven decision-making and collaboration with providers and payers. Its CORTEX, an AI platform, uses real-time predictive analytics to continuously objectify medical needs and care with appropriate settings. In addition, it offers patient status evaluation through health systems, reduces the administrative burden of hospitals, and increases automation between payers, health plans, and providers-sponsored health plans (PSHPs), inpatient as well as observation status. About AnMed AnMed, a non-profitable health system upstate in northeast Georgia and South Carolina, includes four hospital systems: AnMed Cannon in Pickens, AnMed Women's and Children's Hospital, and AnMed Rehabilitation Hospital with around 3,700 employees and 400 physicians. It provides routine care, urgent care as the requirement, life-saving emergency treatment, specialized care, home health visits, and virtual visits, as well as options to schedule an appointment, pay bills, volunteer, access medical records, donate, and find a job in its hospital systems.

Read More

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