Health Technology, Digital Healthcare
Article | August 21, 2023
Explore latest hospital industry trends driving digital transformation, data analytics, and patient-centric care for improved outcomes and personalized experiences in a dynamic healthcare landscape.
Contents
1. Understanding Dynamic Hospital Industry Trends
2. Significance of Keeping Up with Hospital Industry Trends
3. Quick Glance at Latest Hospital Industry Trends
3.1 Cybersecurit
3.2 Virtualization and ML capabilities
3.3 Telehealth and Telemedicine
3.4 Robotics
3.5 Wearables
4. Future Scope
1. Understanding Dynamic Hospital Industry Trends
The hospital industry is undergoing dynamic changes driven by digital transformation, data analytics, and patient-centric care. Hospitals are adopting technologies like electronic health records (EHRs) and telemedicine while leveraging data analytics and artificial intelligence for better insights. Patient engagement and personalized healthcare experiences are prioritized. The shift towards value-based care and proactive population health management is evident. Collaboration, interoperability, and preventive care initiatives are also gaining importance. These emerging trends in healthcare technology reflect the industry’s commitment to improving patient outcomes in an evolving landscape.
2. Significance of Keeping Up with Hospital Industry Trends
Staying up-to-date with the latest trends in healthcare industry is of utmost importance for professionals and organizations. It enables them to deliver improved patient care by implementing cutting-edge technologies and treatment methodologies. Hospitals can streamline processes, reduce costs, and allocate resources effectively by adopting industry trends focused on operational efficiency. Keeping pace with industry trends also provides a competitive advantage, helping hospitals attract and retain patients, maintain their reputation as innovative institutions, and outperform competitors. Furthermore, staying informed about evolving regulations and compliance standards ensures hospitals remain compliant, avoiding penalties and legal issues. Industry trends also reflect the changing demographics of patient populations, allowing hospitals to adapt their services and offerings accordingly. This knowledge aids in strategic decision-making, enabling administrators to align their strategies with the evolving healthcare landscape. Additionally, staying updated on industry trends facilitates collaboration and partnerships, promoting innovation and improved healthcare delivery.
3. Glance at Latest Hospital Industry Trends
The hospital industry is experiencing a wave of the latest trends reshaping the healthcare delivery landscape. From technological advancements to shifting patient needs and evolving care models, these trends drive significant changes in how hospitals operate and provide care.
3.1 Cybersecurity
Taking the lead in hospital industry trends is cybersecurity, which plays a vital role in safeguarding the industry against cyber threats and protecting patient information, sensitive data, and critical infrastructure. By implementing a robust hospital cybersecurity policy, patient data confidentiality, integrity, and availability can be ensured, along with mitigating the financial and reputational damages that can arise from cyberattacks. Furthermore, cybersecurity measures enable the continuity of healthcare services and foster patient trust. Prioritizing cybersecurity helps hospitals maintain compliance with data protection laws like HIPAA and strengthen relationships with patients and other stakeholders.
3.2 Virtualization and ML Capabilities
Next in line with hospital industry trends is the adoption of virtualization and machine learning (ML) capabilities that are revolutionizing healthcare operations and patient care. Virtualization allows hospitals to optimize infrastructure, reduce costs, and enhance resource utilization by creating virtual instances of hardware and software. Concurrently, ML algorithms analyze vast amounts of healthcare data, such as electronic health records and medical images, enabling accurate diagnoses, personalized treatments, and predictive insights. The integration of virtualization and ML facilitates remote healthcare services, ensures data security and privacy, and drives operational efficiency, ultimately leading to improved patient outcomes and streamlined healthcare delivery.
3.3 Telehealth and Telemedicine
The rapid adoption of telehealth and telemedicine, which will transform healthcare delivery, is on the horizon for the hospital industry. These technologies enable convenient access to healthcare services, especially for individuals in remote areas, reducing travel time and costs. Telehealth and telemedicine improve healthcare efficiency by reducing wait times, allowing timely medical advice, prescription refills, and follow-up care. They also facilitate collaboration among healthcare providers and specialists, ensuring access to specialized care. In emergencies, telehealth and telemedicine in the hospital industry enable real-time triage and remote monitoring. Despite challenges related to regulatory compliance and data security, telehealth and telemedicine have transformed healthcare delivery, offering convenience, efficiency, and expanded access to care.
3.4 Robotics
The integration of hospital robotics is reshaping the industry, revolutionizing surgical procedures by enabling exceptional precision and significantly reducing recovery times. Surgical robots assist in complex surgeries, improving accuracy and patient outcomes. Additionally, robots streamline tasks like medication dispensing and inventory management, reducing errors and freeing up healthcare professionals. Rehabilitation robots aid patients in regaining mobility, while robotic telepresence enables remote consultations and monitoring. Despite challenges such as implementation costs and regulatory considerations, robotics continues to transform healthcare delivery, enhancing patient care and operational efficiency.
3.5 Wearables
The widespread adoption of wearables, emerging prominently in the hospital industry, redefines patient care and monitoring practices. Wearable devices, such as smartwatches, fitness trackers, and remote patient monitoring devices, offer real-time health data and enable continuous monitoring of vital signs, activity levels, and sleep patterns. These devices provide valuable insights into a patient's health and allow for early detection of potential health issues. Wearables promote patient engagement and empowerment by encouraging individuals to manage their health actively. Healthcare professionals can remotely monitor patients' health status, track medication adherence, and intervene promptly if abnormalities are detected. Additionally, wearables offer opportunities for remote patient monitoring, telemedicine consultations, and personalized health interventions.
4. Future Scope
The potential of hospital industry trends in the coming years also encompasses genomics and personalized medicine advancements. With an increasing understanding of genetic factors in health and disease, hospitals can offer tailored treatments based on an individual's unique genetic makeup, leading to a revolution in disease prevention, diagnosis, and treatment. Furthermore, integrating blockchain technology in healthcare is expected to enhance data security, interoperability, and patient privacy, enabling seamless sharing of medical records across healthcare providers. Overall, the horizon of the hospital industry holds immense promise for innovative technologies, data-driven insights, and patient-centric care models, all contributing to the development of a more efficient, accessible, and personalized healthcare ecosystem.
Read More
Health Technology, Digital Healthcare
Article | September 8, 2023
The criteria of patient satisfaction have changed dramatically. The priority of your healthcare business is to provide patients the right treatment. But nowadays, you cannot excel in your service and win the hearts of the patients just by providing the right treatment. You will also have to focus on delivering a great patient experience. Thus, a comprehensive healthcare marketing strategy should be designed accordingly.
In this digital age, along with their healthcare requirements, people are already overwhelmed with all the necessary information they need regarding their work and life-related issues. This has turned them into customers, rather than just being patients. And has led them to want and expect more. According to a study done by McKinsey, people expect from healthcare companies the same way they expect from other non-healthcare companies. Your patients now expect:
• Your deliverance on their expectations
• Great customer service
• Great value
• To make their life easier with the service they get from you
They look for whether your healthcare services provide these benefits through online resources. A Kantar Health Report says that around 60% of millennials depend upon online information as the best resource for healthcare information. They also consider word-of-mouth referrals trustful. This makes it vital for you to put in place the right digital healthcare marketing strategies. It is necessary to avoid your prospects going to your competitors whenever they search for effective medical services online.
The need for a robust Healthcare Marketing Strategy
Creating an effective healthcare marketing strategy is part of the inbound marketing process. The strategy can include and utilize all the resources to bring in opportunities. The resources also can confront the threats that come your way to hinder your healthcare business. The resources can be in any form of original content such as articles, blog posts, podcasts, interviews on medical topics, informational videos, e-books, case studies, press releases, white papers, etc. These resources deal with threats and opportunities that are concerned with persuading prospects to come to you.
Healthcare marketing strategy is a vision statement. It lays down the healthcare marketing plan in detail for some time. It should include objectives and plans for exceeding the current performance of your particular healthcare business. It should talk about competition analysis, target marketing, budgets, marketing tactics, and SWOT analysis, which are essential elements of an effective healthcare marketing strategy. Having the right healthcare marketing strategy in place will help you increase patient inflow and lower your marketing budget, which increases your return on investment (ROI).
Benefits of Having an Effective Healthcare Marketing Strategy
The right healthcare marketing strategy focuses on two main things; bringing in more patients to your hospital or clinic and maximizing your ROI. ROI can be maximized by minimizing expenses on both inbound and outbound marketing strategies. It is called ROI based marketing plan or strategy.
There are many benefits to having an effective healthcare marketing strategy in place for your medical practices. They include anticipating and assessing threats and opportunities, prepare to make a road map to counter the threats in time effectively, and find out creative ways to enhance your outcome. Below are some of the other benefits of having a healthcare marketing strategy:
Goals and Objectives
A sound healthcare marketing strategy, as discussed earlier, helps you to understand what you are going to achieve in a scheduled time frame. This keeps you focused on your goals without getting diverted. Moreover, it provides you a clear picture of your business's growth and makes you aware of how far you can go with your business in the target market.
Operating Budgets
Healthcare marketing strategy helps you create a detailed operation budget in advance for your business. By knowing your expected future costs, expenses, and forecasted income over the year, you can make better plans for all the expected and unexpected challenges of your business.
Service Line Decisions
When you compare your result with your expected results, you will understand where it worked well and the areas you need to improve. By knowing the areas in which you failed, you can improve them and yield better results on the next run by improving your line of services.
Risk Management
In business, risk management includes forecasting and evaluating the financial risks and identifying solutions to minimize or eliminate their impact. A clear healthcare marketing strategy in place allows you to manage these aspects of your healthcare business efficiently.
Capital Planning
A marketing strategy provides you a clear idea of how to process your budgeting resources for your organization's future. It is possible with both short-term and long-term plans.
Developing an effective healthcare marketing strategy
Creating goals and defining objectives or benefits that you intend to achieve is the first step to the creation of a healthcare brand strategy. Once all these things are set, you may assess all the required and available resources. Then devise a final strategy on when and how to fulfill these goals.
Healthcare digital marketing is unique as it is the most cost-effective way to reach out to your most relevant prospect at the right time. It ensures thatyou reach your patients in the time of their need. Here is a step-by-step healthcare marketing strategy for you. It is designed keeping in mind all the aspects of your healthcare business, including your competitors and prospective patients.
Establish Your Target Customers
The first step starts with identifying the most relevant target market for you. A comprehensive online and offline research would help you with it. The research can be based on demographic, geographic, behavioral, and psychographic information.
Then concentrate on all the marketing resources you have, in order to attract relevant customers. Clarity about your target audience ensures you create the right content for the right people. It also adds to the efficiency and effectiveness of your digital healthcare strategy.
Study Your Competition
Your competitors also target the same audience. So, identify competitive influences and issues to have a proactive strategy and plan. It helps you stay ahead of your competition with your healthcare marketing strategy. Use internet, TV and Radio commercials, referrals, data analysis, billboards, or other media to research your competition.
Internal and External Evaluation
To evaluate your external and internal environment, conduct a SWOT analysis of your healthcare business. Thorough knowledge of your strengths, weaknesses, opportunities, and threats will make you determine how to use your resources for better results effectively.
Decide Your Long-term and Short-term Goals
Most businesses conceive their marketing plans and strategies for a year. However, the best healthcare marketing strategy is the one, which is aligned with both the long-term and short-term goals of your brand. Evaluating, prioritizing, and organizing various combinations of specific marketing tactics and strategies will suit you the best in pursuing your business goals.
Plan Your Marketing Budget
Protecting and generating sources of revenue is generally a significant concern in marketing. Creating a task budget and clear objectives to work towards realizing the exact goals and outcomes you expect from your business is very important. For this, you may have to specify your measurable and quantifiable goals. Define your marketing tactics and strategies, including advertising, brand development and enhancement, networking and public relations, etc.
You also have to evaluate profitability, launching plan, and marketing plan. Moreover, monitor and track closely to adjust tactics and strategies necessary for achieving, maintaining, or exceeding your expected profit level.
The best part of having an effective healthcare marketing strategy in place is that it makes you focus your energy and time on improving your healthcare practice. The digital marketing team will work according to the strategy for realizing both your long-term and short-term goals.
Doing all of it alone may be challenging. We, at Media 7, help healthcare companies, especially healthcare technology providers, with healthcare marketing strategies, which are proactive and profit-oriented. We help you attract prospects, convert them, and make them your customers. To know more about us, visit the Media 7 website.
Frequently Asked Questions
What are marketing strategies for health tech marketers?
Health tech marketers can effectively use many marketing strategies, including engaging customers in social media platforms, video marketing, creating content for niche communities, email marketing, paid media advertising, event marketing, and content marketing.
What are the tips for creating the strategy for health tech marketing?
Updating your organization’s mission, vision, and values, conducting a business and operational analysis, developing strategic options, selecting strategic growth objectives, developing the strategy execution plan can be included in your health tech marketing strategy.
What are the best social marketing strategies for health tech?
Start using chatbots, create a personalized experience for your customers, create an efficient content marketing strategy, create a community for your audience, and create profiles on the relevant channels that can be the best social media strategies for health tech companies.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What are marketing strategies for health tech marketers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Health tech marketers can effectively use many marketing strategies, including engaging customers in social media platforms, video marketing, creating content for niche communities, email marketing, paid media advertising, event marketing, and content marketing."
}
},{
"@type": "Question",
"name": "What are the tips for creating the strategy for health tech marketing?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Updating your organization’s mission, vision, and values, conducting a business and operational analysis, developing strategic options, selecting strategic growth objectives, developing the strategy execution plan can be included in your health tech marketing strategy."
}
},{
"@type": "Question",
"name": "What are the best social marketing strategies for health tech?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Start using chatbots, create a personalized experience for your customers, create an efficient content marketing strategy, create a community for your audience, and create profiles on the relevant channels that can be the best social media strategies for health tech companies."
}
}]
}
Read More
Health Technology
Article | September 12, 2023
There are times that we encounter negative thoughts that can be overwhelming.
For some people, the more they try to get rid of their thoughts, the stronger they become.
As a result, here is a brief list of techniques that a person can use to help manage their negative thinking.
1. Do not focus on your fearful thinking: The first thing a person must do is not to dwell on the fear provoking thought when it comes. The more a person tries to reason out on the fear behind the thought, the stronger it becomes. The next time you encounter a negative situation, get into the practice of not dwelling on it.
2. Think of a red stop sign: At times, a person might encounter a fearful thought that may be difficult to manage. When this happens, visualize a red stop sign which can serve as a reminder to think about something else. Regardless of how scary your negative thinking may be, do not dwell on it. This technique is great in dealing with your negative situations and depression.
3. Its only fear: The difference between an obsessive thought and a regular one is that an obsessive thought is based on fear. With this in mind, try to find the source of the fear behind your negative thinking and then find ways to get rid of your worries.
4. Your thoughts are exaggerated: Sometimes, a person may encounter a lot of scary thoughts coming at them all at once. Instead of getting upset, remember that your negative thinking is exaggerated with worry. Ignore the fear behind these obsessive thoughts, regardless how the strong the fear may be.
5. Challenge your negative thinking with positive statements and realistic thinking: When encountering thoughts that make you fearful or depressed, challenge them by asking yourself questions that will maintain objectivity and common sense. Focus on the reality of your situation and not on your negative thinking.
6. Carry a small notebook of positive statements with you: A person should keep a small notebook of positive statements that makes them feel good. Whenever they come across a positive and uplifting verse that makes them happy, write it down in a small notebook. A person can then carry this notebook around in their pocket and whenever they feel anxious, they can read their notebook.
7. Take it one day at a time: Instead of worrying about how you will get through the rest of the week or month, try to focus on today. Each day can provide us with different opportunities to learn new things and that includes learning how to deal with your situation. In addition, you will not feel overwhelmed with everything if you focus on one thing at a time.
8. Get help: Take advantage of the help that is available around you. If possible, talk to a professional who can help you manage your fears and anxieties. They will be able to provide you with additional advice and insights on how to deal with your current problem. By talking to a professional, a person will be helping themselves in the long run because they will become better able to deal with their problems in the future.
Read More
Digital Healthcare, Medical Devices
Article | June 27, 2023
Explore a curated collection of EHR books while discovering the potential of exploring electronic health records books, empowering individuals to navigate complexities and make informed decisions.
Electronic health records (EHRs) have revolutionized the healthcare industry, streamlining patient data management and transforming how medical information is accessed, stored, and shared. A carefully curated list of essential EHR books can be an invaluable resource for healthcare professionals looking to expand their knowledge and expertise in this rapidly-evolving field.
Explore these electronic health records books that deepen insights and help navigate the intricate world of healthcare:
1. Connected for Health
Editor: Louise L. Liang
‘Connected for Health: Using Electronic Health Records to Transform Care Delivery’ explores the implementation of the world's most extensive non-governmental electronic health record system. The book delves into the far-reaching impact of this system on patient care outcomes, operational efficiency, safety, and patient engagement. Louise L. Liang draws upon valuable insights and lessons learned from the successful deployment strategy, showcasing how these technological tools are revolutionizing healthcare delivery and reshaping the organizational culture within the industry. This comprehensive resource sheds light on the transformative potential of electronic health records, offering a glimpse into the future of connected healthcare and its potential to improve patient experiences and drive positive change within healthcare organizations globally.
2. Hacking Healthcare
Authors: Fred Trotter and David Uhlman
‘Hacking Healthcare: A Guide to Standards, Workflows, and Meaningful Use’ is a concise and insightful book that critically evaluates the US healthcare system's adoption of electronic health records (EHRs) and other IT solutions to meet the government's meaningful use requirements. While acknowledging the tremendous opportunities for IT professionals, it also highlights the significant challenges of overhauling outdated record systems, workflows, and practices. EHR books, such as this one, provide a comprehensive overview by examining the unique characteristics of healthcare settings, exploring the complexities of transitioning from paper to digital records, analyzing billing and payment systems, emphasizing patient engagement through EHRs, and addressing the critical issue of avoidable errors.
3. The Innovator's Prescription
Authors: Clayton M. Christensen, Jerome H. Grossman, and Jason Hwang
‘Innovator's Prescription: A Disruptive Solution for Health Care’ presents a visionary prescription for reforming the ailing healthcare system. The book applies the principles of disruptive innovation to revolutionize the broken healthcare system. It identifies and addresses various symptoms, offering proven solutions that will improve the affordability and quality of healthcare. The book explores how precision medicine can reduce costs and deliver personalized care, how disruptive business models can enhance accessibility, affordability as well as quality, and how patient networks can improve the treatment of chronic diseases. Additionally, it highlights the need for employers to adapt their roles in EHRs to compete effectively in a globalized era.
4. The Guide to the Future of Medicine
Author: Bertalan Meskó
‘The Guide to the Future of Medicine (2022 Edition): Technology and The Human Touch’ is an insightful and authoritative book that examines the transformative power of electronic health records (EHRs) and other technological advancements in medicine and healthcare. The author comprehensively assesses how EHRs have revolutionized healthcare delivery, offering a roadmap to tomorrow's potential. By exploring the integration of EHRs with emerging technologies and trends, such as exoskeletons, social media for medical information, and supercomputers in medical decision-making, EHR books like this one offer patients, medical professionals, and healthcare stakeholders an enlightening and fact-based perspective on how technology can shape and enhance their well-being while preserving the essential human touch.
5. The Digital Doctor
Author: Robert Wachter
‘The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age’ explore integrating electronic health records (EHRs) into healthcare. Driven by compelling stories and astute analysis, the book addresses the challenges and opportunities presented by technology in medicine. It raises pertinent questions about the impact of digital systems on patient care, highlighting concerns such as the loss of human connection and the occurrence of medical errors despite computerization. With clarity and compassion, the author emphasizes the need to understand the transformative nature of technology in healthcare and advocates for its proper implementation to ensure a harmonious relationship between humans and machines.
6. The Internet of Healthy Things
Authors: Joseph C. Kvedar, Carol Colman, and Gina Cella
‘The Internet of Healthy Things’ explores the profound impact of IoT on healthcare, with a particular emphasis on electronic health records (EHRs). This integrated electronic health records book delves into the transformative potential of real-time biometric data in understanding the relationship between lifestyle and chronic diseases. The authors describe the driving forces behind this trend and unveil the business opportunities it presents for various sectors, including payers, providers, pharmaceutical and biotech companies, technology vendors, and innovative newcomers. The book provides insights into consumer behavior, strategies for designing compelling health devices and platforms, exploration of novel form factors for health information delivery, strategic guidance for startups and entrepreneurs entering the connected health market, and interviews with industry leaders and innovators.
7. Electronic Health Records
Author: Jerome H. Carter
The second edition of ‘Electronic Health Records: A Guide for Clinicians and Administrators’ offers medical professionals and administrators a comprehensive grasp of the functionality and significance of electronic health records (EHRs). The book addresses the numerous inquiries when assessing, procuring, and utilizing an EHR system. It is a valuable resource for individuals who remain undecided about investing in an EHR system or seek a comprehensive and up-to-date understanding of the growth potential and associated challenges of EHRs. The book offers insightful guidance and effectively combines written explanations with visual aids such as figures and tables. It is an exceptional resource for introductory courses on healthcare systems.
8. Ensuring the Integrity of Electronic Health Records: The Best Practices for E-records Compliance
Author: Orlando López
‘Ensuring the Integrity of Electronic Health Records: The Best Practices for E-records Compliance’ is a comprehensive guide that emphasizes the crucial role of data integrity in the design, implementation, and utilization of systems handling electronic health records (EHRs). The book highlights the importance of recording data accurately and ensuring its consistency throughout its lifecycle. Providing practical insights and up-to-date information enables a better understanding of the controls necessary for maintaining compliance with EHR regulations. With a specific focus on production and quality control systems in the pharmaceutical and medical device industries, the book addresses the suitability of EHR implementation, risk-assessed controls, and proper handling of EHRs, ultimately emphasizing the criticality of data integrity in ensuring patient safety and regulatory compliance.
9. Electronic Health Records
Author: Richard W. Gartee
‘Electronic Health Records: Understanding and Using Computerized Medical Records’ is an instructional resource for Health Information Management and Health Information Technology programs. Written by Gartee, this electronic health records educational book effectively utilizes EHR in medical practice through practical exercises and activities. Suitable for various educational institutions, the book includes a Student CD with networking capabilities. The ‘Medcin Software’, integrated into the instructors' manual, enhances learning with its multi-user functionality and widespread use in EHR systems. This comprehensive resource prepares students to apply their skills in real-world EHR applications.
10. Electronic Health Records and Medical Big Data
Author: Sharona Hoffman
‘Electronic Health Records and Medical Big Data: Law and Policy’ is a comprehensive book that offers a profound understanding of electronic health record (EHR) systems, medical big data, and the regulatory landscape governing them. It is a valuable resource for students and professionals alike, providing interdisciplinary analysis and insights. The book explores the impact of EHR systems on clinical care and the generation of medical big data, examining their benefits, drawbacks, and the legal framework surrounding their use. It addresses various challenges, including privacy, security, data quality, and analysis. With detailed recommendations for regulatory, policy, and technological improvements, the book emphasizes the vital role of the law in safeguarding and enhancing EHR systems and the medical big data derived from them. Its structure comprises two main parts, focusing on EHR systems in clinical settings and the utilization of medical big data for research and non-clinical purposes.
Final Chapter
This curated list of engaging electronic health records books serves as an essential read for patients, providers, and C-suite executives alike. These EHR books not only unravel the intricacies of the digital age but also provide valuable insights into the evolving healthcare industry. For healthcare professionals, these resources offer a deeper understanding of EHR implementation, usability, and the legal considerations surrounding them. Additionally, professionals can leverage the knowledge gained from these electronic health records educational books to navigate the complexities of integrating EHR systems within their organizations, driving strategic decision-making, and ensuring the delivery of effective and compassionate healthcare services. By embracing the transformative potential of these EHR books, informed by the wisdom shared within them, healthcare leaders can forge a path toward a more efficient, patient-centered, and technologically-advanced healthcare system.
Read More