Health Technology, AI
Article | July 18, 2023
Stay at the forefront of the digital healthcare revolution by mastering EHR analytics. Discover the top EHR certifications that provide comprehensive training and industry-recognized credentials.
As healthcare organizations increasingly embrace digital solutions, the demand for skilled professionals well-versed in EHR analytics continues to soar. Numerous certifications and courses have emerged to meet this demand, offering comprehensive training and industry-recognized credentials.
This article delves into the top EHR certifications and courses, exploring their unique features, advantages, and opportunities for professional growth and advancement.
1. Certified Electronic Health Records Specialist
By pursuing this course, participants will gain knowledge and practical skills in EHR, medical billing & coding, anatomy & physiology, medical terminology, medical law and ethics, and health insurance in the United States. This electronic health record specialist certification includes hands-on exercises using specialized software to create patient records, generate lab reports, and take notes & codes. Furthermore, it emphasizes the legal aspects of patient confidentiality and the responsible disclosure of medical records, ensuring a solid understanding of privacy regulations and ethical obligations within the healthcare industry.
2. Deep learning in Electronic Health Records - CDSS 2
The course provides a comprehensive overview of the fundamental principles of electronic health records (EHR) while also addressing the challenges of applying time-series classification methods to EHR data, such as missing values and variable heterogeneity. Professionals will learn various imputation techniques and encoding strategies to handle these challenges effectively. Upon completion of the course, University of Glasgow awards a certificate. Additionally, this electronic health records certification explores the role of clinical decision support systems (CDSS) in analyzing data to aid healthcare providers in making informed decisions and improving patient care.
3. Introduction to Electronic Health Records
The course aims to provide an introduction to the field of digital health, covering essential concepts and definitions in this emerging area. It encompasses various vital topics, including Learning Health Systems, EHR, and a wide range of digital health technologies such as mobile applications, wearable devices, health information systems, telehealth, telemedicine, ML, AI, and big data. The EHR analytics course evaluates these technologies by examining the opportunities and challenges they present and the evidence of their effectiveness in the context of digital health, both globally and within public health and healthcare domains. This electronic health record certification includes a case study on using digital health technologies to address various aspects of the global response to COVID-19.
4. Interprofessional Healthcare Informatics
This course is offered jointly by the University of Minnesota and its National Center for Interprofessional Practice and Education. It provides a hands-on and interactive exploration of fundamental informatics tools and techniques, incorporating technology-enabled educational innovations to enhance the learning experience. The ten modules in the course will help participants create an online learning community and a functioning healthcare informatics network. The EHR analytics course covers multiple topics, such as emerging technologies, telehealth, gaming, simulations, and eScience. It aims to collectively imagine and shape the future of healthcare informatics within the rapidly evolving landscape. The course welcomes healthcare professionals and IT enthusiasts, encouraging a diverse and interdisciplinary approach to learning.
5. Certified Electronic Health Records Specialist
The Certified Electronic Health Records Specialist (CEHRS) course is a fully-online program designed to train individuals to become certified specialists in electronic health records. It equips participants with the necessary skills to navigate EHR systems and pass the CEHR certification exam. In this EHR certification program, professionals will learn essential tasks such as auditing patient records for compliance, extracting clinical information, coding for reimbursement claims, processing medical record requests, reviewing documents for accuracy, collecting patient data, and facilitating communication with healthcare professionals and insurance providers. The course focuses on hands-on experience with actual EHR software, provides an overview of EHR systems, emphasizes compliance with HIPAA regulations, explores various medical record components, and trains students to track vital patient information and report public health data effectively.
6. Electronic Healthcare Records Basics, Plain & Simple
This EHR analytics course emphasizes the critical role EHRs play in improving healthcare services. The course holds immense importance as it delves into topics such as the comparison between digital and paper patient records, definitions of EMR, EHR, and PHR, the necessity for a unified view of records, the critical components of EHR systems, perspectives from both patients and clinicians, technology-related challenges, the concept of meaningful use, and the impact of the 21st Century Cures Act in facilitating advancements in healthcare. By undertaking this course, participants will acquire comprehensive knowledge as well as an understanding of EHR systems and their potential for revolutionizing healthcare delivery.
7. Records and Health Information Management
This comprehensive EHR training certification program has been designed for professionals looking to advance their careers or seeking to stay up-to-date in the medical field and prepare for industry-standard certification exams. The course covers essential skills such as processing patient admission and discharge documents, accurately recording and maintaining information in the electronic medical record (EMR), understanding third-party reimbursement terminology and concepts, and utilizing computer hardware as well as software to enter and process data using medical record software. Learners can get an excellent opportunity to gain comprehensive insights into electronic health records and enhance career prospects in the healthcare industry.
Closing Lines
The EHR analytics certifications discussed in this article offer healthcare professionals invaluable opportunities for long-term success and growth in the evolving realm of healthcare informatics. By acquiring the necessary skills and knowledge through these programs, professionals can enhance their proficiency in managing and utilizing EHR systems, positioning themselves as highly sought-after assets within the healthcare industry.
The comprehensive EHR certification training provided by these certifications and courses not only equips individuals with the technical know-how but also grants them industry-recognized credentials that validate their expertise. This recognition opens doors to diverse career pathways, including positions in healthcare organizations, consulting firms, research institutions, and governmental agencies. Moreover, staying abreast of the latest developments in EHR systems through continuous education ensures professionals remain at the forefront of technological advancements, enabling them to adapt and thrive in a fast-paced digital healthcare landscape.
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Health Technology, Digital Healthcare
Article | August 16, 2023
The criteria of patient satisfaction have changed dramatically. The priority of your healthcare business is to provide patients the right treatment. But nowadays, you cannot excel in your service and win the hearts of the patients just by providing the right treatment. You will also have to focus on delivering a great patient experience. Thus, a comprehensive healthcare marketing strategy should be designed accordingly.
In this digital age, along with their healthcare requirements, people are already overwhelmed with all the necessary information they need regarding their work and life-related issues. This has turned them into customers, rather than just being patients. And has led them to want and expect more. According to a study done by McKinsey, people expect from healthcare companies the same way they expect from other non-healthcare companies. Your patients now expect:
• Your deliverance on their expectations
• Great customer service
• Great value
• To make their life easier with the service they get from you
They look for whether your healthcare services provide these benefits through online resources. A Kantar Health Report says that around 60% of millennials depend upon online information as the best resource for healthcare information. They also consider word-of-mouth referrals trustful. This makes it vital for you to put in place the right digital healthcare marketing strategies. It is necessary to avoid your prospects going to your competitors whenever they search for effective medical services online.
The need for a robust Healthcare Marketing Strategy
Creating an effective healthcare marketing strategy is part of the inbound marketing process. The strategy can include and utilize all the resources to bring in opportunities. The resources also can confront the threats that come your way to hinder your healthcare business. The resources can be in any form of original content such as articles, blog posts, podcasts, interviews on medical topics, informational videos, e-books, case studies, press releases, white papers, etc. These resources deal with threats and opportunities that are concerned with persuading prospects to come to you.
Healthcare marketing strategy is a vision statement. It lays down the healthcare marketing plan in detail for some time. It should include objectives and plans for exceeding the current performance of your particular healthcare business. It should talk about competition analysis, target marketing, budgets, marketing tactics, and SWOT analysis, which are essential elements of an effective healthcare marketing strategy. Having the right healthcare marketing strategy in place will help you increase patient inflow and lower your marketing budget, which increases your return on investment (ROI).
Benefits of Having an Effective Healthcare Marketing Strategy
The right healthcare marketing strategy focuses on two main things; bringing in more patients to your hospital or clinic and maximizing your ROI. ROI can be maximized by minimizing expenses on both inbound and outbound marketing strategies. It is called ROI based marketing plan or strategy.
There are many benefits to having an effective healthcare marketing strategy in place for your medical practices. They include anticipating and assessing threats and opportunities, prepare to make a road map to counter the threats in time effectively, and find out creative ways to enhance your outcome. Below are some of the other benefits of having a healthcare marketing strategy:
Goals and Objectives
A sound healthcare marketing strategy, as discussed earlier, helps you to understand what you are going to achieve in a scheduled time frame. This keeps you focused on your goals without getting diverted. Moreover, it provides you a clear picture of your business's growth and makes you aware of how far you can go with your business in the target market.
Operating Budgets
Healthcare marketing strategy helps you create a detailed operation budget in advance for your business. By knowing your expected future costs, expenses, and forecasted income over the year, you can make better plans for all the expected and unexpected challenges of your business.
Service Line Decisions
When you compare your result with your expected results, you will understand where it worked well and the areas you need to improve. By knowing the areas in which you failed, you can improve them and yield better results on the next run by improving your line of services.
Risk Management
In business, risk management includes forecasting and evaluating the financial risks and identifying solutions to minimize or eliminate their impact. A clear healthcare marketing strategy in place allows you to manage these aspects of your healthcare business efficiently.
Capital Planning
A marketing strategy provides you a clear idea of how to process your budgeting resources for your organization's future. It is possible with both short-term and long-term plans.
Developing an effective healthcare marketing strategy
Creating goals and defining objectives or benefits that you intend to achieve is the first step to the creation of a healthcare brand strategy. Once all these things are set, you may assess all the required and available resources. Then devise a final strategy on when and how to fulfill these goals.
Healthcare digital marketing is unique as it is the most cost-effective way to reach out to your most relevant prospect at the right time. It ensures thatyou reach your patients in the time of their need. Here is a step-by-step healthcare marketing strategy for you. It is designed keeping in mind all the aspects of your healthcare business, including your competitors and prospective patients.
Establish Your Target Customers
The first step starts with identifying the most relevant target market for you. A comprehensive online and offline research would help you with it. The research can be based on demographic, geographic, behavioral, and psychographic information.
Then concentrate on all the marketing resources you have, in order to attract relevant customers. Clarity about your target audience ensures you create the right content for the right people. It also adds to the efficiency and effectiveness of your digital healthcare strategy.
Study Your Competition
Your competitors also target the same audience. So, identify competitive influences and issues to have a proactive strategy and plan. It helps you stay ahead of your competition with your healthcare marketing strategy. Use internet, TV and Radio commercials, referrals, data analysis, billboards, or other media to research your competition.
Internal and External Evaluation
To evaluate your external and internal environment, conduct a SWOT analysis of your healthcare business. Thorough knowledge of your strengths, weaknesses, opportunities, and threats will make you determine how to use your resources for better results effectively.
Decide Your Long-term and Short-term Goals
Most businesses conceive their marketing plans and strategies for a year. However, the best healthcare marketing strategy is the one, which is aligned with both the long-term and short-term goals of your brand. Evaluating, prioritizing, and organizing various combinations of specific marketing tactics and strategies will suit you the best in pursuing your business goals.
Plan Your Marketing Budget
Protecting and generating sources of revenue is generally a significant concern in marketing. Creating a task budget and clear objectives to work towards realizing the exact goals and outcomes you expect from your business is very important. For this, you may have to specify your measurable and quantifiable goals. Define your marketing tactics and strategies, including advertising, brand development and enhancement, networking and public relations, etc.
You also have to evaluate profitability, launching plan, and marketing plan. Moreover, monitor and track closely to adjust tactics and strategies necessary for achieving, maintaining, or exceeding your expected profit level.
The best part of having an effective healthcare marketing strategy in place is that it makes you focus your energy and time on improving your healthcare practice. The digital marketing team will work according to the strategy for realizing both your long-term and short-term goals.
Doing all of it alone may be challenging. We, at Media 7, help healthcare companies, especially healthcare technology providers, with healthcare marketing strategies, which are proactive and profit-oriented. We help you attract prospects, convert them, and make them your customers. To know more about us, visit the Media 7 website.
Frequently Asked Questions
What are marketing strategies for health tech marketers?
Health tech marketers can effectively use many marketing strategies, including engaging customers in social media platforms, video marketing, creating content for niche communities, email marketing, paid media advertising, event marketing, and content marketing.
What are the tips for creating the strategy for health tech marketing?
Updating your organization’s mission, vision, and values, conducting a business and operational analysis, developing strategic options, selecting strategic growth objectives, developing the strategy execution plan can be included in your health tech marketing strategy.
What are the best social marketing strategies for health tech?
Start using chatbots, create a personalized experience for your customers, create an efficient content marketing strategy, create a community for your audience, and create profiles on the relevant channels that can be the best social media strategies for health tech companies.
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Healthtech Security
Article | August 31, 2023
Momentum in digital healthcare transformation… it’s massive, and much needed.
As organizations adapt to new modes of care, demands on resources, and consumer expectations, payors and providers are eyeing opportunities to reduce costs, improve care, build awareness, and expand relationships.Here are 8 trends we’re currently tracking into 2021:
TREND 1
The evolution of healthcare will be characterized by a reengineering of clinical care and operations around digital health and pervasive real-time use of data and advanced analytics. Gartner
TREND 2
The current landscape has underscored the importance of improving workflows, achieving greater clinical efficiencies and better integrating data across organizations through tools like natural language processing, remote process automation, and cloud-based technologies. Becker’s Hospital Review
TREND 3
Now more than ever, healthcare organizations must build a multi-channel digital experience portfolio to deliver personalized consumer-centric experiences that drive engagement and reduce costs. Becker’s Hospital Review
TREND 4
With increasing emphasis on cross-platform (EHR, CRM, CMS, virtual health, etc.) and cross-organizational data portability, advanced APIs and interoperability should ensure secure and efficient data exchanges between EHR systems, devices, and various channels of care. Forbes
TREND 5
COVID-19 has pushed telehealth into the mainstream, and adoption has gained impressive traction. Expect expansions of asynchronous virtual care leveraging integrated wearable technologies. Business Insider Intelligence / Research and Markets
TREND 6
With more healthcare data available, artificial intelligence and machine learning technologies will provide greater speed and insights to analyze and predict outcomes that drive change in patient care. Gartner / Forrester
TREND 7
Organizations will continue looking to Social Determinant of Health strategies to help understand health disparities – including those highlighted through COVID-19 infections – and alleviate some of the financial strains while delivering high quality care. Fierce Healthcare / Healthify
TREND 8
Successfully making the transition to offering greater price transparency will not only put healthcare organizations in compliance, but help satisfy patient demand, increasing patient engagement and even point-of-service payments. Health Leaders Media
The strategy imperative
With so much call for transformation, it’s vital to resist the pull of “shiny object” point solutions and to, instead, build a fully-considered digital strategy. Need help getting started? Our healthcare experts help the nation’s largest providers and payers navigate and execute their north star strategy, tackling specific challenges through assessments, best-practice advice, strategy, and roadmaps. Explore our thought leadership and connect with us to learn more today.
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Digital Healthcare, Medical Devices
Article | June 27, 2023
Explore a curated collection of EHR books while discovering the potential of exploring electronic health records books, empowering individuals to navigate complexities and make informed decisions.
Electronic health records (EHRs) have revolutionized the healthcare industry, streamlining patient data management and transforming how medical information is accessed, stored, and shared. A carefully curated list of essential EHR books can be an invaluable resource for healthcare professionals looking to expand their knowledge and expertise in this rapidly-evolving field.
Explore these electronic health records books that deepen insights and help navigate the intricate world of healthcare:
1. Connected for Health
Editor: Louise L. Liang
‘Connected for Health: Using Electronic Health Records to Transform Care Delivery’ explores the implementation of the world's most extensive non-governmental electronic health record system. The book delves into the far-reaching impact of this system on patient care outcomes, operational efficiency, safety, and patient engagement. Louise L. Liang draws upon valuable insights and lessons learned from the successful deployment strategy, showcasing how these technological tools are revolutionizing healthcare delivery and reshaping the organizational culture within the industry. This comprehensive resource sheds light on the transformative potential of electronic health records, offering a glimpse into the future of connected healthcare and its potential to improve patient experiences and drive positive change within healthcare organizations globally.
2. Hacking Healthcare
Authors: Fred Trotter and David Uhlman
‘Hacking Healthcare: A Guide to Standards, Workflows, and Meaningful Use’ is a concise and insightful book that critically evaluates the US healthcare system's adoption of electronic health records (EHRs) and other IT solutions to meet the government's meaningful use requirements. While acknowledging the tremendous opportunities for IT professionals, it also highlights the significant challenges of overhauling outdated record systems, workflows, and practices. EHR books, such as this one, provide a comprehensive overview by examining the unique characteristics of healthcare settings, exploring the complexities of transitioning from paper to digital records, analyzing billing and payment systems, emphasizing patient engagement through EHRs, and addressing the critical issue of avoidable errors.
3. The Innovator's Prescription
Authors: Clayton M. Christensen, Jerome H. Grossman, and Jason Hwang
‘Innovator's Prescription: A Disruptive Solution for Health Care’ presents a visionary prescription for reforming the ailing healthcare system. The book applies the principles of disruptive innovation to revolutionize the broken healthcare system. It identifies and addresses various symptoms, offering proven solutions that will improve the affordability and quality of healthcare. The book explores how precision medicine can reduce costs and deliver personalized care, how disruptive business models can enhance accessibility, affordability as well as quality, and how patient networks can improve the treatment of chronic diseases. Additionally, it highlights the need for employers to adapt their roles in EHRs to compete effectively in a globalized era.
4. The Guide to the Future of Medicine
Author: Bertalan Meskó
‘The Guide to the Future of Medicine (2022 Edition): Technology and The Human Touch’ is an insightful and authoritative book that examines the transformative power of electronic health records (EHRs) and other technological advancements in medicine and healthcare. The author comprehensively assesses how EHRs have revolutionized healthcare delivery, offering a roadmap to tomorrow's potential. By exploring the integration of EHRs with emerging technologies and trends, such as exoskeletons, social media for medical information, and supercomputers in medical decision-making, EHR books like this one offer patients, medical professionals, and healthcare stakeholders an enlightening and fact-based perspective on how technology can shape and enhance their well-being while preserving the essential human touch.
5. The Digital Doctor
Author: Robert Wachter
‘The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age’ explore integrating electronic health records (EHRs) into healthcare. Driven by compelling stories and astute analysis, the book addresses the challenges and opportunities presented by technology in medicine. It raises pertinent questions about the impact of digital systems on patient care, highlighting concerns such as the loss of human connection and the occurrence of medical errors despite computerization. With clarity and compassion, the author emphasizes the need to understand the transformative nature of technology in healthcare and advocates for its proper implementation to ensure a harmonious relationship between humans and machines.
6. The Internet of Healthy Things
Authors: Joseph C. Kvedar, Carol Colman, and Gina Cella
‘The Internet of Healthy Things’ explores the profound impact of IoT on healthcare, with a particular emphasis on electronic health records (EHRs). This integrated electronic health records book delves into the transformative potential of real-time biometric data in understanding the relationship between lifestyle and chronic diseases. The authors describe the driving forces behind this trend and unveil the business opportunities it presents for various sectors, including payers, providers, pharmaceutical and biotech companies, technology vendors, and innovative newcomers. The book provides insights into consumer behavior, strategies for designing compelling health devices and platforms, exploration of novel form factors for health information delivery, strategic guidance for startups and entrepreneurs entering the connected health market, and interviews with industry leaders and innovators.
7. Electronic Health Records
Author: Jerome H. Carter
The second edition of ‘Electronic Health Records: A Guide for Clinicians and Administrators’ offers medical professionals and administrators a comprehensive grasp of the functionality and significance of electronic health records (EHRs). The book addresses the numerous inquiries when assessing, procuring, and utilizing an EHR system. It is a valuable resource for individuals who remain undecided about investing in an EHR system or seek a comprehensive and up-to-date understanding of the growth potential and associated challenges of EHRs. The book offers insightful guidance and effectively combines written explanations with visual aids such as figures and tables. It is an exceptional resource for introductory courses on healthcare systems.
8. Ensuring the Integrity of Electronic Health Records: The Best Practices for E-records Compliance
Author: Orlando López
‘Ensuring the Integrity of Electronic Health Records: The Best Practices for E-records Compliance’ is a comprehensive guide that emphasizes the crucial role of data integrity in the design, implementation, and utilization of systems handling electronic health records (EHRs). The book highlights the importance of recording data accurately and ensuring its consistency throughout its lifecycle. Providing practical insights and up-to-date information enables a better understanding of the controls necessary for maintaining compliance with EHR regulations. With a specific focus on production and quality control systems in the pharmaceutical and medical device industries, the book addresses the suitability of EHR implementation, risk-assessed controls, and proper handling of EHRs, ultimately emphasizing the criticality of data integrity in ensuring patient safety and regulatory compliance.
9. Electronic Health Records
Author: Richard W. Gartee
‘Electronic Health Records: Understanding and Using Computerized Medical Records’ is an instructional resource for Health Information Management and Health Information Technology programs. Written by Gartee, this electronic health records educational book effectively utilizes EHR in medical practice through practical exercises and activities. Suitable for various educational institutions, the book includes a Student CD with networking capabilities. The ‘Medcin Software’, integrated into the instructors' manual, enhances learning with its multi-user functionality and widespread use in EHR systems. This comprehensive resource prepares students to apply their skills in real-world EHR applications.
10. Electronic Health Records and Medical Big Data
Author: Sharona Hoffman
‘Electronic Health Records and Medical Big Data: Law and Policy’ is a comprehensive book that offers a profound understanding of electronic health record (EHR) systems, medical big data, and the regulatory landscape governing them. It is a valuable resource for students and professionals alike, providing interdisciplinary analysis and insights. The book explores the impact of EHR systems on clinical care and the generation of medical big data, examining their benefits, drawbacks, and the legal framework surrounding their use. It addresses various challenges, including privacy, security, data quality, and analysis. With detailed recommendations for regulatory, policy, and technological improvements, the book emphasizes the vital role of the law in safeguarding and enhancing EHR systems and the medical big data derived from them. Its structure comprises two main parts, focusing on EHR systems in clinical settings and the utilization of medical big data for research and non-clinical purposes.
Final Chapter
This curated list of engaging electronic health records books serves as an essential read for patients, providers, and C-suite executives alike. These EHR books not only unravel the intricacies of the digital age but also provide valuable insights into the evolving healthcare industry. For healthcare professionals, these resources offer a deeper understanding of EHR implementation, usability, and the legal considerations surrounding them. Additionally, professionals can leverage the knowledge gained from these electronic health records educational books to navigate the complexities of integrating EHR systems within their organizations, driving strategic decision-making, and ensuring the delivery of effective and compassionate healthcare services. By embracing the transformative potential of these EHR books, informed by the wisdom shared within them, healthcare leaders can forge a path toward a more efficient, patient-centered, and technologically-advanced healthcare system.
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