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Micromarketing to Physicians in the Changing Medical Landscape

April 6, 2016

The constant evolution of the U.S. healthcare landscape requires pharmaceutical marketers to stay one step ahead of industry trends and behaviors which impact their ability to effectively and efficiently reach physicians. Recent developments, including a shift to performance-based medicine and vast improvements in information technology, have afforded marketers the opportunity to micro-target their audiences, including physicians, based on a number of criteria relevant to their behaviors and practice.

Spotlight

Sinai Health System

Located on the west side of Chicago, Sinai Health System is recognized for our vision to become a national model for the delivery of urban healthcare. Sinai Health System is comprised of Mount Sinai Hospital, Holy Cross Hospital, Sinai Children's Hospital, Schwab Rehabilitation Hospital, Sinai Medical Group, Sinai Community Institute and Sinai Urban Health Institute. The entities of Sinai Health System collectively deliver a full range of high quality outpatient and inpatient services as well as a large number of innovative and impactful community-based health, research and social service programs. We focus our depth of expertise and collective passion to improve the health of the 1.5 million people who live in our diverse service area. Sinai Health System, with our team of dedicated caregivers, is uniquely committed to our community’s health.

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Micromarketing to Physicians in the Changing Medical Landscape